The Indian e-commerce landscape is a vast, high-stakes battleground where visibility is gained on major platforms like Amazon India, Flipkart, and Myntra, but long-term profitability is often secured through the brand’s own Direct-to-Consumer (D2C) channel. For the modern Indian seller, the challenge is clear: how do you manage sales, inventory, and fulfillment across these highly specific, often...
Every e-commerce business relies on one simple truth: you cannot sell what you do not have, and you cannot profit from what you cannot move. Inventory management, the discipline of ensuring the right product is available at the right time and in the right place is the core engine of your online store. Yet, this critical function is often plagued by mistakes that silently erode profit margins...
Every e-commerce seller in India knows the thrill of seeing a new order notification pop up. But that excitement can quickly turn into frustration when the same order bounces back as a return. Returns are no longer rare, they are part of the Indian buying culture, especially in fashion, electronics, and COD heavy segments. Yet, for sellers, every return triggers a ripple of hidden costs and...
Product Manager and Order Manager Automatic Actions Extended options for the “Postcode” conditionIn Automatic Actions, we’ve added the operators “Starts with” and “Ends with” to the Postcode condition. Base Connect Trade credit – recurring settlements We’ve added a feature for automatic generation of technical orders and collective invoices for Connect partners.This option reduces the need to...
India’s e-commerce engine is shifting gears, and it’s not the metros leading the charge anymore. The real action is happening in Tier 2 and Tier 3 cities like Jaipur, Indore, Surat, Patna, and Kochi. With affordable smartphones, cheap data, and rising digital literacy, these cities are producing millions of new online shoppers who are curious, aspirational, and eager to try new...
For Indian eCommerce sellers, whether you are selling on Amazon, Flipkart, Meesho, JioMart, or your own Shopify or WooCommerce store, one of the biggest threats to your profit margin is operational error, especially during the picking and packing stage of order fulfillment. These mistakes may seem small, but they have a compounding impact on your bottom line. Most sellers invest heavily in...
For Amazon sellers in India, fulfillment strategy isn’t just an operations concern, it can make or break your margins. Between rising logistics costs, GST/tax implications, storage overheads, customer expectations for speed, and Prime/“fast delivery” status, choosing how you fulfill your orders is one of the key levers in profitability. The three major models are: FBA (Fulfillment by Amazon) –...
We know the technological value of our system compared to the competition, but it is always gratifying when independent experts appreciate it as well. We are pleased to share that Base.com has been identified by Gartner® as an example of a Channel Integration App (CIA). Gartner® – A Global Benchmark for Technology Solutions Gartner® is a world-renowned American research and advisory company...
In India’s fast-paced retail and ecommerce landscape, sellers constantly walk a fine line between stockouts and overstock, and the consequences of missteps are costly. A stockout means missed sales, lower platform rankings, and frustrated customers who may never return. Overstock, on the other hand, ties up working capital, increases warehousing costs, and leads to markdowns or dead inventory...
Product Manager and Order Manager Automatic Actions Added new options for the Modify custom field action in Returns: set, append, and mathematical operations. Added a new automatic action: Commission charged to order, along with a new condition: Includes commission type. Base Connect Functional updates to trade credit, including the introduction of Prepaid settlements. Base WMS Added a new tool...