The high street was once the heart of shopping. Consumers would browse stores and carry colourful bags down bustling streets. Times have definitely changed. Clothes, gadgets, sports equipment, groceries, you name it—almost anything you can think of is just a few clicks away. As an online seller, you know this better than anyone. No matter where you’re selling (or plan to sell) online, the rise of...
If you own a multichannel ecommerce business, Walmart Marketplace is likely already on your radar. While Walmart Marketplace has historically exercised immense caution when it came to allowing third-party sellers, the online marketplace is now actively recruiting brands to expand. This is a huge opportunity for you to grow your multichannel ecommerce business, without facing the notoriously...
As social media continues to drive the demand for fast fashion, SHEIN marketplace has taken online shopping by storm by redefining affordability and setting a new, faster pace for fashion cycles. In 2022, SHEIN became the world’s largest fashion apparel retailer, offering customers popular products at affordable prices. Up until recently, the online store offered exclusively SHEIN products as an...
As more ecommerce retailers expand their sales onto new online marketplaces everyday, the benefits of multichannel sales have become increasingly undeniable. Not only can a multichannel selling strategy help your business to unlock new sales opportunities and reach more customers, it can also open up unique multichannel marketing opportunities for your brand. In today’s increasingly competitive...
Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in February. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions A Condition field has been added to filtering the list of automatic actions New Automatic Action in the Modify product section...
If you just started your ecommerce business, you may be using Excel spreadsheets for your inventory management. While this might be fine for a while, Excel is not built to manage inventory at the scale you need if you’re hoping to see exponential growth. Multichannel inventory management requires specialized software that goes beyond a single inventory spreadsheet. While free Excel inventory...
The world of e-commerce is rapidly evolving, and retailers are constantly on the lookout for new avenues to reach a broader audience. That’s why we at Base are thrilled to announce our partnership with Fruugo, a global marketplace connecting retailers with millions of customers worldwide. This powerful integration is set to unlock fresh opportunities for businesses, enhancing their reach...
Despite all the recent controversy surrounding the social media platform, TikTok, remains the fastest growing social commerce platform in 2025. In fact, research by eMarketer has found that among social commerce platforms, TikTok Shop is one of the most lucrative– with consumers making purchases far more frequently than on any other channel. So what makes TikTok Shop so successful for ecommerce...
Whether you’re looking to make extra cash by cleaning out forgotten items around the house or you’re looking to expand your multichannel ecommerce business, eBay is the perfect platform to start selling. By taking advantage of eBay’s vast and well-established marketplace you can enhance your existing online store’s sales and further expand your ecommerce empire. Selling on eBay provides your...
Are you selling on Amazon, but your products are getting lost in a sea of competition? Amazon A+ Content is the missing element that transforms a standard listing into a professional product presentation, on par with the biggest brands. Learn how to use this tool to turn casual shoppers into loyal customers. What is Amazon A+ Content? Amazon A+ Content is a tool available for sellers who have...