Are you selling on Amazon, but your products are getting lost in a sea of competition? Amazon A+ Content is the missing element that transforms a standard listing into a professional product presentation, on par with the biggest brands. Learn how to use this tool to turn casual shoppers into loyal customers.
What is Amazon A+ Content?
Amazon A+ Content is a tool available for sellers who have registered their brand with Amazon Brand Registry. It allows you to enrich the standard product description with advanced visual and textual elements that increase the attractiveness of your offer. With this tool, sellers can not only present their products in a more engaging and professional way but also protect their brand identity on the platform.
Who Can Use A+ Content?
Amazon A+ Content is not available to all sellers. To use this feature, certain conditions must be met. A+ Content is available to:
- Sellers who have registered their brand in Amazon Brand Registry – a program that enables brand protection on Amazon and provides access to various sales-boosting tools.
- Vendors (Vendor Central) – manufacturers or distributors who sell their products directly to Amazon.
- Sellers (Seller Central) with a brand registered in Amazon Brand Registry.
Registering with Amazon Brand Registry is a crucial step that not only grants access to A+ Content but also provides better brand protection, access to Amazon Stores (dedicated brand pages), and Brand Story to improve brand identification.
How to get access to Amazon A+ Content?
To use this feature, follow these steps:
- Register your brand in Amazon Brand Registry – having a registered trademark is required.
- Log in to Amazon Seller Central or Vendor Central – after brand approval, the seller gains access to A+ Content Manager tools.
- Prepare graphic and text materials – it’s worth creating professional product descriptions, high-quality photos, and infographics.
- Create a new A+ Content page in Amazon A+ Content Manager – in this tool, you can add and edit content by selecting appropriate modules.
- Approve and publish content – after verification, Amazon approves the content within 7 days.
Differences between standard description and A+ Content
Standard descriptions on Amazon have limited editing capabilities. They consist of basic text and don’t allow interactive elements, comparison tables, or infographics.
Standard product description
Text limitations:
- Basic formatting
- No ability to add complex elements
Graphic limitations:
- Only standard product photos
- No ability to add infographics
- Limited presentation of product properties
A+ Content offers
Advanced text capabilities:
- Extended descriptive modules
- Professional formatting
Graphic elements:
- High-quality product photos
- Infographics and diagrams explaining how the product solves a specific problem
- Videos that present the product in use
- Comparison tables (e.g., different versions of products from the same brand)
Branding:
- Consistent visual identity
- Logo and brand elements
- Brand storytelling
See what Amazon A+ Content should look like!
Why use A+ Content?
Increase conversion rate
According to Amazon data, products with implemented A+ Content can increase conversion by up to 20%. Better product presentation makes customers make faster purchasing decisions.
Improve visibility in Amazon’s search engine
Although A+ Content does not directly affect position in search results, its indirect effect – higher conversion and longer time spent on the product page – can improve ranking.
Reduce the number of returns
Providing more detailed information helps customers make better-informed purchase decisions, leading not only to fewer returns but also to a lower number of negative reviews.
Build brand awareness and identity
Professionally prepared, consistent communication makes the brand more recognizable and builds greater customer trust.
Is it worth investing in A+ Content?
Yes, implementing A+ Content is an effective way to increase the attractiveness of your offer, improve customers’ shopping experiences, and build a strong and recognizable brand on Amazon. If you want to stand out from the competition and increase sales, A+ Content is an investment that pays off.
