In today’s dynamic e-commerce environment, success increasingly depends on diversification. For UK sellers looking to expand beyond the noise and competition of traditional marketplaces, Tesco Marketplace offers a fresh, strategic avenue to reach new customers, backed by one of the UK’s most trusted retail brands.
With over 1 billion annual visits to Tesco.com and more than 23 million Clubcard users, Tesco has built a loyal digital audience that sellers can now tap into through its growing third-party marketplace.
If you’re a brand owner, distributor, or reseller in categories like home, beauty, baby, wellness, or household essentials, Tesco Marketplace presents an exciting opportunity — and with Base, integrating your product catalogue and managing your sales has never been easier.
Here’s why now is the time to explore selling on Tesco Marketplace, as discussed on a recent Base webinar with the Tesco team.
A Changing E-Commerce Landscape Calls for Smarter Expansion
Marketplaces continue to dominate UK online retail. In 2023, 62% of total e-commerce GMV was driven through marketplaces, and while Amazon and eBay still hold a large share, they’re crowded, competitive, and increasingly expensive to operate on.
Tesco is in a unique growth period. We’ve built our own platform from the ground up, and we’re ready to offer third-party sellers direct access to Tesco’s massive online audience.
Abi Taylor, Business Development Manager at Tesco
Tesco Marketplace may still be new, celebrating its first birthday this June, but it’s already delivering strong results. Sellers are seeing meaningful sales uplifts, including 278% GMV growth during peak trading for some early partners.
Why Tesco Marketplace Is a Game-Changer for Sellers
1. Built-In Traffic and Trust
Tesco.com is the UK’s #1 online grocery retailer, and that reputation carries over to Marketplace. Sellers benefit from:
✅ Over 1 billion annual site visits
✅ A trusted household name
✅ Access to 23 million+ Clubcard users
Because Marketplace listings live directly on Tesco, sellers inherit a high level of consumer trust. It’s not just about visibility, it’s about visibility in front of high-intent, loyal shoppers.
Clubcard integration means sellers can participate in promotions and reach a very engaged customer base.
Abi Taylor, Business Development Manager at Tesco
2. Clear Seller Control with Premium Support
Sellers maintain full control over product listings, pricing, and promotions. Tesco also supports retail media campaigns through Dunnhumby, enabling strategic product placement and visibility boosts, especially during peak periods like Black Friday.
Additionally, Tesco is open to developing new product categories based on seller engagement. Even if your category isn’t currently listed, they’re eager to hear from you.
We’re building a one-stop shop. Think party food and party hats. The more sellers engage, the faster we can grow new categories.
Abi Taylor, Business Development Manager at Tesco
3. High Standards, High Reward
Tesco’s customer promise is built on quality and reliability, so sellers must meet clear requirements, from fast UK fulfilment to robust product data and customer service standards.
But that extra diligence pays off: sellers gain full access to a premium platform where consumer trust drives conversion.
How Base Helps Sellers Launch and Scale on Tesco
Listing on Tesco Marketplace requires accurate, complete product data, and that’s where Base makes a difference.
Base is a powerful multi-channel platform that helps sellers manage listings, sync inventory, and fulfil orders across marketplaces, all from one central dashboard.
Here’s how Base simplifies the Tesco onboarding process:
🔹 Product data mapping: Match your catalogue to Tesco’s exact requirements
🔹 Quick integration: Connect Tesco via API in just a few steps
🔹 Centralised order management: Process orders, manage SLAs, and automate fulfilment
🔹 Support & strategy: Get hands-on help through onboarding and beyond
With Base, you can launch on Tesco efficiently and confidently. We handle the heavy lifting so you can focus on growth.
Mark Taylor, Business Development Manager at Base
Final Thoughts: Is Tesco the Right Fit for Your Brand?
Here’s what makes Tesco Marketplace a standout option for UK e-commerce sellers:
👉 High-intent traffic from a loyal customer base
👉 Full control over listings, pricing, and stock
👉 Brand trust that boosts conversion
👉 Scalable integration with Base
👉 Openness to new categories and growing product selection
Whether you’re selling household products, pet supplies, baby goods, or everyday essentials, Tesco Marketplace offers real potential to diversify your revenue and reach new customers.
Ready to Start Selling on Tesco?
Get the best of both worlds — a trusted retail platform and seamless multi-channel tech.
Sign up with Base today and simplify your path to Tesco Marketplace success. To register your interest with Tesco click here.
