Key Summary
- Linnworks: Reliable UK system with strong inventory & shipping tools, but costs rise with add-ons and support can be slow.
- Base.com: All-in-one operations platform with 1,700+ integrations, advanced OMS/WMS, automation-first design.
- Transparent pricing: Pay monthly, cancel anytime — no add-ons or long-term contracts (unlike Linnworks).
- Automation advantage: Saves 5–10 hours per week by eliminating manual tasks across orders, shipping, and pricing.
Why Compare Base.com and Linnworks?
Scaling e-commerce beyond 500+ orders a month means complexity. Sellers need one platform to unify stock, orders, pricing, and shipping. Two big names stand out: Linnworks and Base.com.
Both are trusted, but they differ sharply in automation depth, cost model, and flexibility.
What is Linnworks?
Linnworks is a UK-based multi-channel management system with 3,000+ customers. It helps sellers consolidate orders, sync inventory, and ship with major couriers like Royal Mail and DPD.
Strengths:
- Reliable order & stock sync across channels
- Multi-warehouse support with WMS add-ons
- Strong courier integrations (Royal Mail, UPS, FedEx, DPD)
- Trusted by thousands of UK mid-market sellers
Weaknesses:
- Costs increase as you scale – key features like Listings, Forecasting, and WMS are paid add-ons
- Mixed support feedback – some users cite delays
- Automation is limited – deeper workflows often need higher-tier plans
- Occasional system stability issues – Some users report occasional slowdowns or downtime.
- No transparent pricing – Linnworks doesn’t list pricing publicly, so sellers must request a quote
What is Base.com?
Base.com is a global one-stop e-commerce operations platform trusted by 30,000+ customers worldwide, empowering scaling brands that process 1,000–5,000+ orders per month. With 1,700+ marketplace, courier, and ERP integrations, Base unifies every part of online retail — from listings and stock to orders, shipping, and pricing — in a single, automated system.
Headquartered in Poland with an established office presence in the United Kingdom, Base supports fast-growing e-commerce businesses across Europe and beyond, helping sellers automate daily operations, expand internationally, and scale efficiently.
Key Features:
- Order Manager (OMS) – automate invoices, customer messages, and shipping
- Product Manager (WMS/PIM) – manage SKUs, serial numbers, and product data
- Marketplace Manager – bulk listings, real-time stock & price sync
- Workflow Automation – automate repetitive processes
- Shipping Management – multi-carrier panel, tracking, label printing
- Price Automation – dynamic repricing across multiple marketplaces
- AI for E-commerce – smart automation and optimisation tools
Why sellers switch to Base.com:
- Transparent pricing – no hidden fees, pay monthly, cancel anytime
- Automation-first design – saves sellers 5–10 hours per week
- Scales cost-effectively – WMS, OMS, repricing included in the base plan
- Fast, expert support – feels like an in-house team, even on weekends
👉 Perfect for sellers scaling rapidly and frustrated with Linnworks’ rising costs.
Feature Comparison
| Feature | Linnworks | Base.com |
| Order Management | Central dashboard | Full OMS + automated invoices, comms, shipping |
| Inventory / WMS | Multi-warehouse, optional add-ons | Advanced WMS with bulk imports & serial tracking |
| Integrations | 100+ | 1,700+ (marketplaces, couriers, accounting, suppliers) |
| Shipping | 30+ carriers | Multi-carrier hub with automation & tracking |
| Automation | Rule engine, add-on required | Workflow automation across orders, returns, suppliers |
| Repricing | Amazon repricer add-on | Built-in, multi-marketplace dynamic repricing |
| Pricing Model | Custom quote only — pricing not shown publicly | Transparent monthly fee, cancel anytime |
| Support | Mixed reviews | Fast, expert-led, responsive |
E-Commerce Platform Flexibility Scorecard (out of 100)
How Linnworks and Base.com compare on transparency, scalability, and ease of automation.
| Category | Linnworks | Base.com |
|---|---|---|
| Ease of Setup | 85 – Guided onboarding with support | 90 – Quick self-setup with ready-made integrations |
| Automation & Workflow Tools | 88 – Advanced automation, some modules paid | 95 – Comparable automation built-in at no extra cost |
| Integrations & Ecosystem | 82 – 100+ marketplaces and couriers | 98 – 1,700+ integrations across marketplaces, couriers, accounting, ERP, and suppliers |
| Pricing Transparency | 60 – Pricing not public; add-ons raise cost | 95 – Transparent monthly pricing, cancel anytime |
| Scalability | 85 – Grows with optional paid modules | 93 – Scales seamlessly with all features included |
| Support & Responsiveness | 80 – Generally good, varies by plan | 90 – Fast, consistent support praised by users |
| Trial & Onboarding | 70 – No public free trial, demo on request | 100 – Free trial available, instant signup |
| Overall Flexibility | 82 | 96 |
How to Read This Scorecard
Both platforms deliver powerful automation and multi-channel tools, but they differ in how flexibly those features are delivered.
- Linnworks earns high marks for reliability and capability, but its modular pricing and lack of a free trial reduce overall flexibility.
- Base.com scores higher across categories because every major function—OMS, WMS, repricing, automation, integrations—is included from the start under one transparent monthly plan.
This means sellers can automate faster, scale without add-on fees, and test the system through a free trial before committing.
Ready to Scale Without the Chaos?
👉 Try Base Free – See It in Action
FAQ
Q1. Is Linnworks still good for UK sellers?
Yes, but costs and complexity increase beyond 1,000+ orders.
Q2. How does Base.com differ from Linnworks?
Base.com includes automation, repricing, OMS/WMS, and 1,700+ integrations at no extra cost – on a transparent monthly plan.
Q3. Which is best for scaling from 500 to 5,000 orders/month?
Base.com, because it’s designed for automation-first growth.
Q4. Does Base.com replace Linnworks entirely?
Yes. Base.com covers OMS, WMS, repricing, automation, and integrations – everything Linnworks does, and more.
