The world of e-commerce is rapidly evolving, and retailers are constantly on the lookout for new avenues to reach a broader audience. That’s why we at Base are thrilled to announce our partnership with Fruugo, a global marketplace connecting retailers with millions of customers worldwide. This powerful integration is set to unlock fresh opportunities for businesses, enhancing their reach, operational efficiency, and growth potential. Let’s dive into what this partnership means for you.
Why Fruugo?
Fruugo isn’t just another online marketplace – it’s a globally recognised platform that simplifies international shopping. What sets Fruugo apart is its ability to drive search based traffic to product pages that have been localised for shoppers in 45 countries, this includes automated translation in 28 core languages and making available the payment methods shoppers expect in each market. On top of all this Fruugo calculates the complexities of cross-border transactions, allowing retailers to focus on delivering their products in a timely manner. For businesses looking to expand globally, Fruugo is the ideal partner.
Fruugo’s distinctive focus on search creates a smooth shopping journey for consumers, who have high purchase intent when reviewing products from global sellers. Meanwhile, retailers can broaden their audience, attract a variety of customers, and boost revenue without taking on the complexities of selling in foreign markets directly themselves.
How Fruugo works with Base
Our collaboration with Fruugo brings together the strengths of both platforms, offering retailers an unparalleled solution for expanding their business. Here’s what Base’s integration with Fruugo offers:
Automated Inventory Management
Forget the hassle of manually updating stock levels. Base syncs your inventory across all platforms in real-time, ensuring your stock levels are accurate and up-to-date, both in your store and on Fruugo. No more overselling or disappointing customers!
Simplified Order Management
Orders from Fruugo flow directly into your Base panel, allowing you to manage them alongside orders from other sales channels. With everything centralised, you can streamline your operations and handle all your sales from one dashboard.
Real-Time Synchronisation
Whether it’s product information, pricing, or stock levels, our integration ensures that everything is synced in real-time across all platforms. This reduces the risk of discrepancies, keeping both you and your customers happy.
Multi-Currency and Language Support
Selling internationally often involves dealing with multiple currencies and languages. With Fruugo’s built-in support, these challenges are handled effortlessly, enabling you to sell in local currencies and communicate in customers’ native languages without lifting a finger.
How to set up Fruugo integration in Base?
The integration with Fruugo is now available in the Base panel under Integrations → Marketplace. Both the connection instructions for the integration in the Base panel and its detailed description can be found in our Knowledge Base.
Advantages of the Fruugo Marketplace
What makes Fruugo stand out amongst other marketplaces? Here are just a few reasons why it’s a great platform for retailers.
🌍 Global Customer Reach
With Fruugo, you’ll have access to millions of customers from 45 countries. This allows you to expand your business beyond your home market, reaching new demographics and driving international sales.
🛒 Simplifies International Selling
Fruugo takes care of the complexities of cross-border trade – handling marketing, translations, currency conversions, and IOSS labels. This means you can sell globally with confidence, without worrying about the administrative headaches of international expansion.
Fruugo operates a straightforward model where each seller is responsible for handling their own deliveries, returns, and after-sales service. As a Base user, you’ll be able to manage all of these tasks efficiently from within your dashboard, streamlining your order fulfilment process.
💰 No sale, no fee – Drive Incremental Sales with No Risk
Fruugo’s business model is to charge a commission on every sale a seller makes on the marketplace. These funds are then reinvested into digital marketing aimed at increasing search engine traffic to that’s seller’s product listings.
Therefore, if there is no sale, there will be no fee meaning seller success is Fruugo’s success.
Furthermore, when a seller first joins the platform Fruugo funds the initial search advertising to get them started, meaning Fruugo is invested in seller success from day one.
Ready to take your business global with Fruugo? Get started today! 🚀
