Home and garden e-commerce is one of the hardest categories to scale efficiently. A retailer selling phone cases, cosmetics, or books may deal with fairly standard picking, packing, and shipping processes. But home and garden businesses rarely have that luxury. One order might contain a small decorative vase. The next might be a garden furniture set, bags of soil, a fragile mirror, live plants...
Growing a direct-to-consumer company fast is as exciting as it is challenging. One of the central pressures founders face isn’t just selling more product; it’s managing money well. When revenue climbs steadily, but cash is tied up in stock or payments, brands can appear profitable on paper but starved of cash in reality. At the heart of this tension is the D2C cash flow cycle, working capital...
Key Summary Base.com helps Home & Garden retailers centralise inventory, fulfilment, customer communication, and marketplace operations, making it easier to scale seasonal demand without operational complexity. Growing marketplaces like B&Q Marketplace, Wowcher, and TikTok Shop are creating major opportunities for Home & Garden brands, with strong growth across outdoor, DIY, and...
Every D2C brand wants fast growth, but many Indian sellers hit a ceiling because their D2C poor tech stack cannot handle operational complexity. The problem usually doesn’t start with marketing or product demand. It starts when systems don’t sync properly across Shopify, Amazon, Flipkart, Myntra, and offline channels. When inventory is not updated in real time, a product may show as available on...
When a direct-to-consumer business grows in India, what once worked on spreadsheets and manual checks suddenly breaks down. More orders mean more complexity, especially when you are selling on your own website, Amazon, Flipkart, Myntra, and even quick commerce platforms at the same time. This is where OMS for D2C becomes critical. It is not just software. It becomes the control tower that keeps...
TikTok is no longer just a Gen-Z dancing app; it has rapidly evolved into a serious commerce powerhouse. But as the worlds of social media and e-commerce collide, many brands struggle to find their footing and bridge the gap between content and commercial operations. To help our sellers navigate this new frontier, we recently hosted a BASE Spotlight Session with Ben Muir, CEO of Unsociable, one...
InkFrog users have just been given a deadline. The eBay listing and inventory management platform has confirmed it will shut down on 1 June 2026. Sellers can continue using InkFrog until that date, but listing data will only be available to export in CSV format until 31 May 2026. For eBay sellers who rely on InkFrog to manage listings, stock, templates and daily workflows, this is more than a...
Every online-first brand starts with a simple idea: sell directly, connect with customers, and grow fast. But once revenue crosses a certain level, cracks begin to show. Customer acquisition costs in India have increased by 25 to 40 percent in the last three years across Meta and Google ads. At the same time, return rates in categories like fashion and beauty range between 20 to 35 percent. This...
When a digital-first brand in India steps into physical stores, the first assumption is simple. Offline will reduce ad spends and increase scale. But the ground reality is very different. The unit economics of D2C offline retail expansion in India work on a completely different cost structure. Online CAC for many Indian beauty and food brands has increased by 70 to 120 percent in the last four...
When a brand moves beyond early traction, the real pressure is not sales volume. It is margin stability. At a small scale, performance ads look efficient because you are targeting high-intent users. CAC may sit at ₹400 to ₹500, conversion rates hover around 3%, and frequency stays under 2. But once monthly spends cross ₹30 to ₹40 lakhs, audience saturation begins. CPMs rise 25% to 40%, conversion...