India’s ecommerce RTO rates average 20-30% for prepaid and 30-40% for COD orders in 2026, with significant variation by category, courier, and geography. Order accuracy benchmarks sit at 85-92% for brands without bin-level WMS, and above 98% for brands on automated fulfilment platforms. This report covers verified benchmarks across RTO, fulfilment SLA, and warehouse accuracy for Indian D2C...
Indian brands deliberately oversell inventory on Flipkart and Amazon simultaneously because order management software in India fails to synchronize inventory in real-time, creating a 15-30-minute lag window in which the same unit is sold twice. Without proper order management software in India, brands using manual processes or legacy systems cannot update stock levels across all channels within...
How to reduce RTO in ecommerce India without removing COD is the most important operational question facing Indian D2C brands right now. The answer is not to eliminate COD. COD drives 60-65% of ecommerce orders in India. Removing it kills conversion. The fix is building smarter, more structured operations around it, and that is exactly what this blog covers. Why Removing COD Is the Wrong Answer...
Titles, descriptions, translations and product images — four things that can easily eat up a week of work when you manage a large ecommerce catalogue. In Base’s Products module, AI works directly inside the product record. You can generate content for a single product or in bulk for entire product groups, in a style that matches your brand. Watch the video to see how it works in practice. This is...
Product Manager & Order Manager (OMS) API New methods for adding and retrieving locations New API methods have been added for adding locations and retrieving location data. Warehouse New advanced filters for warehouse documents New advanced filters are now available when filtering warehouse documents: Invoice number Receipt number Correction number Products (PIM) New bulk product operation:...
Retail in India has changed rapidly because customer behavior has changed first. Today, a shopper might see a product on Instagram, check stock on the brand’s website, visit a nearby store, and still expect delivery the same day. This is why brands can no longer operate stores, online channels, and delivery as separate systems. They must connect everything through a strong omnichannel fulfillment...
Base.com, the all-in-one ecommerce operating system helping online retailers scale faster and sell smarter, has announced the return of its flagship ecommerce networking event, Base Meet Up, Scale Up, taking place on 17 September 2026 at Kings Place, London. Following the success of last year’s event, Base Meet Up, Scale Up returns bigger and better, with an expanded programme designed to deliver...
Target Plus is not like other marketplaces. You cannot sign up and start selling. There is no self-serve integration or onboarding. Target hand-selects the brands it works with, and the product data requirements are stricter than anything you will encounter on Amazon or Walmart. That exclusivity is exactly what makes it valuable. For the right brand in the right category, Target Plus is...
Automotive e-commerce is a unique beast. From managing hundreds of thousands of SKUs to battling high return rates caused by complex compatibility issues, auto parts sellers face challenges that standard e-commerce tools simply cannot solve. To help our sellers navigate these roadblocks, we recently hosted a BASE Spotlight Session with Ivo Roussev, Director of Operations at EMOTIV, a leading...