Decathlon Case Study
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How Indian D2C Brands Can Reduce RTO Without Removing COD, and Why Base.com Makes It Operationally Possible
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How to reduce RTO in ecommerce India without removing COD is the most important operational question facing Indian D2C brands right now. The answer is not to eliminate COD. COD drives 60-65% of ecommerce orders in India. Removing it kills conversion. The fix is building smarter, more structured operations around it, and that is exactly what this blog covers. Why Removing COD Is the Wrong Answer...
AI in Base #1: product titles, descriptions and images in minutes, not hours
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Titles, descriptions, translations and product images — four things that can easily eat up a week of work when you manage a large ecommerce catalogue. In Base’s Products module, AI works directly inside the product record. You can generate content for a single product or in bulk for entire product groups, in a style that matches your brand. Watch the video to see how it works in practice. This is...
Base Changelog – May 2026
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Product Manager & Order Manager (OMS) API New methods for adding and retrieving locations New API methods have been added for adding locations and retrieving location data. Warehouse New advanced filters for warehouse documents New advanced filters are now available when filtering warehouse documents: Invoice number Receipt number Correction number Products (PIM) New bulk product operation:...
Omnichannel Fulfillment Strategy: How to Blend Stores, Online, Instant Delivery, and D2C
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Retail in India has changed rapidly because customer behavior has changed first. Today, a shopper might see a product on Instagram, check stock on the brand’s website, visit a nearby store, and still expect delivery the same day. This is why brands can no longer operate stores, online channels, and delivery as separate systems. They must connect everything through a strong omnichannel fulfillment...
Base.com Announces the Return of Base Meet Up, Scale Up 26
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Base.com, the all-in-one ecommerce operating system helping online retailers scale faster and sell smarter, has announced the return of its flagship ecommerce networking event, Base Meet Up, Scale Up, taking place on 17 September 2026 at Kings Place, London. Following the success of last year’s event, Base Meet Up, Scale Up returns bigger and better, with an expanded programme designed to deliver...
Target Plus Isn’t Like Other Marketplaces. Here’s How to Actually Succeed.
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Target Plus is not like other marketplaces. You cannot sign up and start selling. There is no self-serve integration or onboarding. Target hand-selects the brands it works with, and the product data requirements are stricter than anything you will encounter on Amazon or Walmart. That exclusivity is exactly what makes it valuable. For the right brand in the right category, Target Plus is...
Skyrocket Your Success in Selling Online Car Parts with EMOTIV
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Automotive e-commerce is a unique beast. From managing hundreds of thousands of SKUs to battling high return rates caused by complex compatibility issues, auto parts sellers face challenges that standard e-commerce tools simply cannot solve. To help our sellers navigate these roadblocks, we recently hosted a BASE Spotlight Session with Ivo Roussev, Director of Operations at EMOTIV, a leading...
Quick Commerce vs eCommerce: Why Basket Sizes Are Smaller (And How to Fix That for D2C Brands)
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Quick delivery has quietly reshaped how Indian consumers shop online. Platforms like Blinkit, Zepto, and Instamart have trained customers to expect essentials within 10 to 20 minutes. This convenience has fueled massive adoption. India’s quick commerce market crossed $3.3 billion in 2024 and is projected to reach nearly $10 billion by 2029, driven largely by urban millennials and Gen Z shoppers...
What is Quick Commerce and How It’s Changing D2C in 2026
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Online shopping behavior in India has shifted dramatically in the past five years. Earlier, a two-day delivery window was considered fast. Today, customers in major cities expect everyday items to arrive in 10–20 minutes, which is where quick commerce comes in. To understand the opportunity for brands, it helps to first answer what quick commerce is. Quick commerce refers to a delivery model...