Every November, UK retailers brace for the same spike: traffic surges, ad spend climbs, and the discount codes come out early. Black Friday 2025 followed the script almost perfectly — right up until it came to actually getting paid. Retailers pushed deeper discounts than ever. Shoppers turned up in force. And yet, for a lot of categories, revenue barely moved. That gap — between people showing up...
Amazon runs two separate programs for anyone selling through the platform. Vendor Central is the wholesale side: Amazon buys inventory through purchase orders and resells it as the retailer, so vendors deal with Amazon itself rather than the end shopper, and the listing shows up to customers as “Shipped and Sold by Amazon.” Seller Central is the marketplace side, where sellers list...
Product Manager & Order Manager (OMS) Automatic Actions New Automatic Action: Save printout to Additional Field A new Automatic Action has been added for orders and products: Save printout to Additional Field. This action allows you to automatically save an export or printout into a selected file-type Additional Field on the Order page or Product page. Block moving forward until an Interface...
E-commerce return processing is rarely glamorous, but on Amazon, it is high-stakes. Between strict refund timelines, carrier label rules, and inventory reconciliation, a clumsy reverse logistics workflow directly threatens your bottom line and your Account Health rating. To protect your seller metrics and keep warehouse inventory accurate, you need a firm grasp on Amazon’s latest return...
A delivery arrives at the loading bay. Hundreds of items are packed in boxes, and someone still has to count them all. Manual counting during deliveries, stocktakes and warehouse transfers takes time, and every mistake can affect your stock levels. In the WMS App, AI helps with that: it analyses a photo and gives you an estimated item count for approval. Watch the video to see the feature in...
Operations automation · Evaluation framework 9 factors to evaluate ecommerce operations automation in 2026. Scaling a multichannel operation means more channels, more orders, more SKUs, all of which have to stay in sync. The problem isn’t finding automation tools. It’s finding tools that cover all of it, without ending up with five platforms that don’t talk to each other. Base...
Connecting an ERP system to the rest of your business software promises a single source of truth: one place where orders, inventory, pricing, and financial data stay in sync. In practice, most teams hit the same handful of obstacles along the way. This article walks through the most common ERP integration challenges and the practical steps that resolve them. What are the main ERP integration...
If you run accounting, invoicing, or warehouse operations in Odoo and sell across marketplaces and online stores through Base, connecting the two keeps products, stock, prices, orders, and invoices in sync automatically instead of updating each system by hand. This guide walks through every configuration field you’ll see when setting up the integration. Odoo is a native integration in Base...
ERP integration is the process of connecting an Enterprise Resource Planning (ERP) system with other business software so that data moves between them automatically. Instead of staff re-entering the same order, inventory or customer information in multiple places, the systems exchange it directly, on their own. What is ERP integration? ERP integration means linking an ERP system with the other...
The AI Assistant in Base answers questions about the system, explains integration errors and helps resolve configuration issues before you need to raise a support ticket. You can ask why a marketplace rejected your listing, what is blocking an order, or how to speed up your daily work in the panel — and get an answer straight away, without waiting for support. Watch the video to see it in action...