The speed at which retail in India is changing can feel dizzying. We’re not just talking about products being delivered faster; we’re talking about an entire consumer mindset shifting overnight. The promise of getting anything from your morning coffee filters to an urgent charger cable in 10 to 20 minutes has completely reset what customers expect, especially across our major cities. For you, the...
If you’re running a Direct-to-Consumer (D2C) brand in India right now, you know the retail game has fundamentally changed. We’ve moved past waiting a couple of days for delivery; the urban Indian consumer today expects instant gratification. This massive shift is being driven by Quick Commerce (QC), a hyper-local logistics model promising everything from a quick snack to a last-minute...
The retail landscape in India is changing fast. This shift is not cosmetic or driven by hype. It is structural, permanent, and powered by a customer who expects more clarity, more convenience, and more control than at any point in Indian retail history. For decades, brands operated through complex, opaque distribution networks that prioritized reach over relationships. That model worked...
If you’re watching the quick commerce space, and as a seller, you definitely should be, you’ve witnessed a dizzying sprint. We’re talking delivery in minutes, not days. It’s fantastic for consumers, but on the business side, it raises a huge, nagging question: Can this high-speed, high-cost model actually make money? Is it more than just an investor-funded fantasy? The good...
Key Summary Mirakl Connect allows sellers to expand across Mirakl-powered retailer marketplaces (B&Q, Decathlon, Debenhams, Macy’s). It provides catalogue mapping, order import/export APIs, status updates, and basic shipment workflows – but not full OMS or WMS capabilities. Base.com is a complete multi-channel operations platform (OMS + WMS + shipping + automation + repricing)...
The Direct-to-Consumer (D2C) model has fundamentally reshaped India’s retail landscape, transitioning from niche digital brands to a dominant force in the e-commerce sector. This transformative journey is driven by a unique confluence of demographic shifts, digital adoption, and technological innovation. The Indian D2C market, valued at approximately $42.59 billion in FY2024, is on an...
The digital commerce landscape in India is defined by hyper-growth, a diverse customer base, and intense competition. For Indian Direct-to-Consumer (D2C) brands and marketplace sellers, the key to scaling sustainably lies not just in front-end visibility, but in the flawless execution of their back-end operations. The complexity of managing inventory across multiple marketplaces like Amazon and...
Key Summary Base Connect is a global B2B automation layer that links sellers, dropshippers, suppliers, wholesalers and fulfilment partners in real time — anywhere in the world. It synchronises products, stock, pricing, orders, returns and workflows across both sides of the supply chain. Fully integrated into Base OMS, WMS, PIM and Automation tools — no extra software needed. Designed for...
The story of every high-growth Indian Direct-to-Consumer (D2C) brand follows a similar trajectory: a brilliant product, explosive sales on platforms like Amazon India and Flipkart, and finally, the launch of a high-margin, brand-building D2C website. This rapid ascent creates immense opportunity, but it also creates the operational monster known as Multi-Channel Chaos. For a brand moving from...
The Indian e-commerce landscape is a vast, high-stakes battleground where visibility is gained on major platforms like Amazon India, Flipkart, and Myntra, but long-term profitability is often secured through the brand’s own Direct-to-Consumer (D2C) channel. For the modern Indian seller, the challenge is clear: how do you manage sales, inventory, and fulfillment across these highly specific, often...