Automotive e-commerce is a unique beast. From managing hundreds of thousands of SKUs to battling high return rates caused by complex compatibility issues, auto parts sellers face challenges that standard e-commerce tools simply cannot solve. To help our sellers navigate these roadblocks, we recently hosted a BASE Spotlight Session with Ivo Roussev, Director of Operations at EMOTIV, a leading...
Quick delivery has quietly reshaped how Indian consumers shop online. Platforms like Blinkit, Zepto, and Instamart have trained customers to expect essentials within 10 to 20 minutes. This convenience has fueled massive adoption. India’s quick commerce market crossed $3.3 billion in 2024 and is projected to reach nearly $10 billion by 2029, driven largely by urban millennials and Gen Z shoppers...
Online shopping behavior in India has shifted dramatically in the past five years. Earlier, a two-day delivery window was considered fast. Today, customers in major cities expect everyday items to arrive in 10–20 minutes, which is where quick commerce comes in. To understand the opportunity for brands, it helps to first answer what quick commerce is. Quick commerce refers to a delivery model...
If you run an ecommerce business doing meaningful volume across multiple channels, someone has probably told you that you need an Order Management System. They are right. What they might not have told you is that the OMS you actually need looks very different from what enterprise retailers and legacy software vendors have been selling for the last two decades. The honest answer in 2026: most...
Consumer expectations around delivery in India have shifted dramatically in the last three years. What once felt fast, like two-day shipping, is now considered slow in many urban markets. Today, quick commerce platforms promise delivery in 10 to 20 minutes, and consumers are increasingly choosing that convenience for everyday purchases. This change is reflected in numbers. India’s quick commerce...
As D2C brands, Crossing ₹10Cr in annual revenue feels like proof. The product works. Paid ads convert. Revenue is predictable. Investors return your calls. But ₹10Cr is validation, not scale. What got you here will not get you to ₹100Cr. In India, many D2C brands reach ₹5–10Cr. Far fewer cross ₹30Cr. Fewer still build profitable ₹50Cr businesses. And only a small fraction become durable ₹100Cr...
India’s consumer market is changing fast, and that is exactly why founders who want to grow a D2C brand in India need a clear scaling playbook, not just good products. What worked at 1 crore in revenue will not work at 50 crores. Customer acquisition costs on Meta have increased 25 to 40 percent in the last three years across most consumer categories. At the same time, return rates on...
If a brand is doing ₹50 crore in annual revenue, it sounds impressive, but revenue does not mean profit. That is why many ₹50Cr D2C brands are unprofitable today. In India, customer acquisition costs have increased sharply across Meta and Google, especially in beauty, fashion, and health categories. While CAC rises, average order value often stays between ₹1,200 – ₹2,000, which limits...
If you are building a scaled D2C brand in India, investors are laser-focused on real performance numbers, not just fast growth. In 2024, the Indian D2C sector raised around $757 million, making India the second-largest market for D2C funding globally behind the US, even as total capital dropped 18 percent from the year before, and late-stage financing halved, reflecting investor caution toward...
Key Summary Amazon Prime Day 2026 is moving from July to June, giving ecommerce sellers less time to prepare for one of the year’s biggest online shopping events and increasing the need for operational readiness across multiple sales channels. Base.com helps multichannel retailers centralise inventory synchronisation, pricing, listings, fulfilment, and order management, reducing the risk of...