TikTok Shop is transforming eCommerce, offering brands a fast-growing platform to reach new audiences and drive significant sales. As the second-largest beauty retailer in the UK, TikTok Shop has quickly become a powerful marketplace. However, navigating the platform can be overwhelming for newcomers. This guide, based on expert insights from TikTok agency, Unsociable, breaks down the key...
Sustainability is the watchword for supply chain resilience. The pandemic may have faded into the past, but it has forever changed the way supply chain executives view the trickle-down effect on customers. More businesses are considering shifting to responsive supply chains, favoring it over efficient supply chains to safeguard against the bullwhip effect. More than global events, it’s the...
The high street was once the heart of shopping. Consumers would browse stores and carry colourful bags down bustling streets. Times have definitely changed. Clothes, gadgets, sports equipment, groceries, you name it—almost anything you can think of is just a few clicks away. As an online seller, you know this better than anyone. No matter where you’re selling (or plan to sell) online, the rise of...
If you own a multichannel ecommerce business, Walmart Marketplace is likely already on your radar. While Walmart Marketplace has historically exercised immense caution when it came to allowing third-party sellers, the online marketplace is now actively recruiting brands to expand. This is a huge opportunity for you to grow your multichannel ecommerce business, without facing the notoriously...
Thane Direct UK, a global online retailer, turned to Base to transform their marketplace and multi-channel strategy for selling inventory. With effortless integrations, streamlined operations, and unparalleled scalability, Base has become the backbone of Thane’s expansion strategy. The Challenge: Adapting to a Rapidly Evolving Market Thane Direct UK is an international business that sells a wide...
Heze, a furniture brand established in 2013, began as a brick-and-mortar shop. However, as customer purchasing preferences evolved, they realised the need to expand their presence to include omnichannel sales. Faced with manual and inefficient processes for e-commerce sales management, they found themselves struggling with order tracking. Base provided the solution to their omnichannel growing...
As social media continues to drive the demand for fast fashion, SHEIN marketplace has taken online shopping by storm by redefining affordability and setting a new, faster pace for fashion cycles. In 2022, SHEIN became the world’s largest fashion apparel retailer, offering customers popular products at affordable prices. Up until recently, the online store offered exclusively SHEIN products as an...
iHelios Living Reinvented, an innovator in modern heating solutions, needed a platform to support their rapid growth and streamline their operations. By partnering with Base, iHelios streamlined their stock management process, which directly contributed to growing the business while keeping operations lean and efficient. The Challenge: Effectively Managing Stock as Sales Grow As the demand for...
As more ecommerce retailers expand their sales onto new online marketplaces everyday, the benefits of multichannel sales have become increasingly undeniable. Not only can a multichannel selling strategy help your business to unlock new sales opportunities and reach more customers, it can also open up unique multichannel marketing opportunities for your brand. In today’s increasingly competitive...
The UK e-commerce market is booming, and sellers looking to stay ahead need to diversify their sales channels. SHEIN, one of the fastest-growing global marketplaces, is quickly gaining traction in the UK, presenting a unique opportunity for online retailers to tap into a large, engaged, and fast-growing audience. For years, UK sellers have relied on Amazon and eBay as their go-to marketplaces...