Product Manager and Order Manager Automatic Actions Extended options for the “Postcode” conditionIn Automatic Actions, we’ve added the operators “Starts with” and “Ends with” to the Postcode condition. Base Connect Trade credit – recurring settlements We’ve added a feature for automatic generation of technical orders and collective invoices for Connect partners.This option reduces the need to...
Key Summary 4EcoShop is a fast-growing UK online retailer offering 6,000+ healthy food, supplements and eco-friendly products. Before Base, the team struggled with unstable integrations across PrestaShop, Royal Mail and eBay. Base stabilised all systems, centralised operations, and reduced manual work dramatically. Order errors dropped, packing time improved by 20–30%, and customer inquiries...
India’s e-commerce engine is shifting gears, and it’s not the metros leading the charge anymore. The real action is happening in Tier 2 and Tier 3 cities like Jaipur, Indore, Surat, Patna, and Kochi. With affordable smartphones, cheap data, and rising digital literacy, these cities are producing millions of new online shoppers who are curious, aspirational, and eager to try new...
For Indian eCommerce sellers, whether you are selling on Amazon, Flipkart, Meesho, JioMart, or your own Shopify or WooCommerce store, one of the biggest threats to your profit margin is operational error, especially during the picking and packing stage of order fulfillment. These mistakes may seem small, but they have a compounding impact on your bottom line. Most sellers invest heavily in...
For Amazon sellers in India, fulfillment strategy isn’t just an operations concern, it can make or break your margins. Between rising logistics costs, GST/tax implications, storage overheads, customer expectations for speed, and Prime/“fast delivery” status, choosing how you fulfill your orders is one of the key levers in profitability. The three major models are: FBA (Fulfillment by Amazon) –...
In India’s fast-paced retail and ecommerce landscape, sellers constantly walk a fine line between stockouts and overstock, and the consequences of missteps are costly. A stockout means missed sales, lower platform rankings, and frustrated customers who may never return. Overstock, on the other hand, ties up working capital, increases warehousing costs, and leads to markdowns or dead inventory...
Product Manager and Order Manager Automatic Actions Added new options for the Modify custom field action in Returns: set, append, and mathematical operations. Added a new automatic action: Commission charged to order, along with a new condition: Includes commission type. Base Connect Functional updates to trade credit, including the introduction of Prepaid settlements. Base WMS Added a new tool...
For years, many established Indian retail brands, and even those who jumped into e-commerce early, relied on outdated, often clumsy systems to manage their orders. Think customised spreadsheets, clunky on-premise software, or basic modules bolted onto an old ERP. We call these legacy OMS tools. They were fine when retail was a linear supplier to warehouse to store shelf. But the Indian consumer...
The Indian retail story is being fundamentally rewritten. For years, the narrative was dominated by massive horizontal marketplaces, seemingly unassailable in their scale and discounts. Today, however, a new force is reshaping the landscape: the Direct-to-Consumer (D2C) brand. These fast-growing Indian enterprises are not just surviving alongside the giants; they are building superior, highly...
The Indian e-commerce market is a high-speed engine of growth. With millions of transactions occurring daily across state lines, the Goods and Services Tax (GST) regime is the backbone that keeps this colossal system functioning legally and efficiently. For every Indian e-commerce seller, generating a GST-compliant invoice is not a mere clerical task; it is the single most critical process that...