Key Summary Base.com acts as the operational hub, centralising product data, listings, pricing, and inventory so brands can manage and scale multiple sales channels from one system. Temu provides access to rapid marketplace growth and new customers, helping brands expand reach without significantly cannibalising existing sales channels. Orange Connex handles fulfilment and logistics, integrating...
In 2026, e-commerce growth can happen overnight. One viral Instagram reel or a successful “Big Billion Days” sale can take a seller from 50 orders a day to 5,000. But here is a sobering statistic: 70% of growing D2C brands in India struggle to stay profitable because their backend costs rise faster than their sales. India’s e-commerce order volume is projected to reach 15...
Did you know that according to industry benchmarks, nearly 30% of a scaling company’s revenue is leaked through operational inefficiencies? For Indian sellers navigating the hyper-competitive landscapes of marketplaces like Amazon, Flipkart, or Zepto, this isn’t just a statistic; it is a daily reality. While your dashboard might show a 400% growth in order volume, your warehouse floor might...
The Operations Playbook for Growing Walmart Marketplace Brands Walmart Marketplace is quickly becoming one of the most competitive and profitable channels for eCommerce brands. To succeed, sellers need strong operational fundamentals, not just great products. We partnered with SellCord to break down the key strategies every Walmart seller should implement to scale efficiently. 1. Optimize Product...
In 2026, the Indian e-commerce market is moving faster than ever. Almost 100% of India’s pin codes are now ordered online. But here is a shocking fact: nearly 60% of high-growth brands in India get stuck when they try to cross the ₹10 crore revenue mark. They have great products and happy customers, but their backend is a mess. The reason? They are struggling with operational data issues. As a...
How to Spot Bottlenecks Before They Slow Your Growth Growing an e-commerce business should create momentum. But for many brands, growth creates something else entirely: more complexity, more manual work, and more operational friction. Orders increase. Channels multiply. Inventory gets harder to manage. Teams spend more time fixing issues than improving performance. And that raises an important...
Did you know that the average Indian e-commerce brand loses nearly 25% of its potential annual revenue not to competition or marketing inefficiency, but to internal friction? While most sellers obsess over customer acquisition costs and ROAS, the real profit killers are often hidden much closer to home, inside the invisible walls separating their own teams. In a market as fast-moving as India’s...
In the Indian e-commerce ecosystem, returns to origin (RTO) are often dismissed as a cost of doing business. A necessary evil. A customer-first compromise. But the numbers tell a far more dangerous story. In 2025 alone, Indian sellers lost nearly ₹2 lakh crore in revenue due to returns. What was once positioned as a retention lever has quietly transformed into one of the largest profit leakages...
In the Indian retail ecosystem, one demand forecasting miss can decide the fate of an entire festive season. Get it right, and inventory flies off shelves. Get it wrong, and you’re staring at warehouses full of dead stock by year-end. Industry data paints a stark picture: nearly 65% of mid-sized Indian businesses lose over 15% of annual revenue not because demand doesn’t exist, but because their...
Product Manager & Order Manager Automatic Actions (Automations) New action (Orders): Close Packing Assistant (close the Packing Assistant interface automatically). New condition (Orders): Total volume of products in an order (useful for routing/automation based on order size). New action (Products): Add photo in Automatic Product Actions. Base Connect Separated “overwrite contact data”...