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CategoryE-commerce

AI in Base #1: product titles, descriptions and images in minutes, not hours

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Titles, descriptions, translations and product images — four things that can easily eat up a week of work when you manage a large ecommerce catalogue. In Base’s Products module, AI works directly inside the product record. You can generate content for a single product or in bulk for entire product groups, in a style that matches your brand. Watch the video to see how it works in practice. This is...

Base.com Announces the Return of Base Meet Up, Scale Up 26

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Base.com, the all-in-one ecommerce operating system helping online retailers scale faster and sell smarter, has announced the return of its flagship ecommerce networking event, Base Meet Up, Scale Up, taking place on 17 September 2026 at Kings Place, London. Following the success of last year’s event, Base Meet Up, Scale Up returns bigger and better, with an expanded programme designed to deliver...

Target Plus Isn’t Like Other Marketplaces. Here’s How to Actually Succeed.

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seller packing and fulfilling orders for Target Plus marketplace

  Target Plus is not like other marketplaces. You cannot sign up and start selling. There is no self-serve integration or onboarding. Target hand-selects the brands it works with, and the product data requirements are stricter than anything you will encounter on Amazon or Walmart. That exclusivity is exactly what makes it valuable. For the right brand in the right category, Target Plus is...

Skyrocket Your Success in Selling Online Car Parts with EMOTIV

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Automotive e-commerce is a unique beast. From managing hundreds of thousands of SKUs to battling high return rates caused by complex compatibility issues, auto parts sellers face challenges that standard e-commerce tools simply cannot solve. To help our sellers navigate these roadblocks, we recently hosted a BASE Spotlight Session with Ivo Roussev, Director of Operations at EMOTIV, a leading...

Base Changelog – May 2026

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Chengelog June 2025

Product Manager & Order Manager (OMS) API New methods for adding and retrieving locations New API methods have been added for adding locations and retrieving location data. Warehouse New advanced filters for warehouse documents New advanced filters are now available when filtering warehouse documents: Invoice number Receipt number Correction number Products (PIM) New bulk product operation:...

Do you actually need an Enterprise OMS in 2026?

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If you run an ecommerce business doing meaningful volume across multiple channels, someone has probably told you that you need an Order Management System. They are right. What they might not have told you is that the OMS you actually need looks very different from what enterprise retailers and legacy software vendors have been selling for the last two decades. The honest answer in 2026: most...

Amazon Prime Day 2026: How Sellers Can Prepare for Record-Breaking Sales

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Key Summary Amazon Prime Day 2026 is moving from July to June, giving ecommerce sellers less time to prepare for one of the year’s biggest online shopping events and increasing the need for operational readiness across multiple sales channels. Base.com helps multichannel retailers centralise inventory synchronisation, pricing, listings, fulfilment, and order management, reducing the risk of...

Base Changelog – April 2026

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Chengelog June 2025

Product Manager & Order Manager (OMS) Automatic Actions Product Automatic Actions: select multiple warehouses for stock-related actions You can now select multiple warehouses in Product Automatic Actions that reference stock levels. This makes it easier to build automation rules that span more than one warehouse at the same time. New field “Payer” in Automatic Action: Add to delivery A new...

How to Sell on Walmart Marketplace: Getting Started and Growing as a Seller

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Walmart Marketplace · Seller guide How to sell on Walmart Marketplace in 2026. A complete guide. Walmart Marketplace has crossed 200,000 active sellers and attracts over 500 million monthly visitors. For US ecommerce brands, it’s one of the most significant growth opportunities available right now, and Walmart’s 2026 New-Seller Savings program puts up to $75,000 on the table for new...

What Is a Good E-Commerce Efficiency Score for Home & Garden Retailers?

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Home and garden e-commerce is one of the hardest categories to scale efficiently. A retailer selling phone cases, cosmetics, or books may deal with fairly standard picking, packing, and shipping processes. But home and garden businesses rarely have that luxury. One order might contain a small decorative vase. The next might be a garden furniture set, bags of soil, a fragile mirror, live plants...

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