CategoryE-commerce

The Role of AI in Shopify Plus Personalisation

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Today’s shoppers expect convenience at every step – from tailored product recommendations to dynamic pricing that shows their value as a customer. For Shopify Plus merchants, staying competitive isn’t just about offering products; it’s about customising the entire shopping journey to keep users engaged and coming back. AI has become a game-changer in this arena, enabling Shopify Plus stores to...

Base Changelog – January 2025

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Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in January. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions Added Empty value/non-empty value option in the conditions for automatic product actions to additional fields of the number type...

How AI for eCommerce Can Improve Your Sales and Customer Experience

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AI in eCommerce: Boost Sales & Customer Experience

As humans, it’s natural that we’d be a little wary of artificial intelligence (AI). Popular culture hasn’t always painted a rosy picture of how AI tools can improve our lives, and we tend to mistrust things we don’t understand. (Let’s be honest: do any of us really have a deep understanding of machine learning?) But for eCommerce businesses, AI tools can offer sales...

Leveraging Automated eCommerce Accounting and Payment systems

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eCommerce Accounting Automation

As a seller, you have to think like a customer.  Yes, you read that right. Picture yourself going around your website or store, finding and adding items to your cart. You proceed to checkout, and select a payment option. There are several suspect failure points in a customer journey, but the inability to account for and reconcile cash inflows and outflows is at the top of the list of concerns. To...

10 eCommerce Trends 2025 Impacting Indian Sellers

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eCommerce trends

The Indian eCommerce market is estimated to reach USD 163M by 2026, growing at a 27% CAGR (Compounded Annual Growth Rate). With the sector up by 12% in 2024 from 2023, eCommerce is a sunrise sector that is thrusting the nation towards foretold potential. Growth isn’t just handed over to you on a silver platter; it’s a reward for those sellers who not only keep abreast of eCommerce trends...

Ecommerce Multichannel: Your Guide to Best Practices

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Ecommerce Multichannel base

Over the last decade, multichannel ecommerce selling has become imperative to success for the growth of online businesses. As consumers expect greater levels of interaction across channels and uniquely personalized shopping experiences, a multichannel ecommerce strategy is key to success. From adapting to scrollable retail on social media platforms to expanding your brand’s presence into other...

Sell More, Manage Less: Your Ecommerce Catalog Management Guide

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Listing Management

 Have you taken stock (pun unintended) of the time your employees spend fixing order mix-ups and catalog attributes? If you’re still getting customer complaints of receiving the wrong products, it means you’re missing the key ingredient, i.e. a well-defined and clean eCommerce catalog. While seemingly counter-intuitive at first, the extent to which your operations can run like a well-oiled...

Base Changelog – December 2024

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Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in December. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions Added Does not contain to the Return Item Status condition, enabling the selection of a phrase that does not appear in the return...

Base Changelog – November 2024

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Changelog for Base November 2024

Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in November. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions Added Payment link created event in Automatic Actions Added the Connect employee profile in Automatic Action conditions New...

GPSR regulation – significant changes for e-commerce from 13 December

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GPSR e-commerce

On December 13, 2024, a new EU regulation will come into force, significantly impacting online retailers across the European Union. The General Product Safety Regulation (GPSR) introduces several important changes regarding product safety and information obligations. Let’s take a look at what GPSR means for the e-commerce industry and how to prepare for it. What is GPSR, and what are its...

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