Thane Direct UK, a global online retailer, turned to Base to transform their marketplace and multi-channel strategy for selling inventory. With effortless integrations, streamlined operations, and unparalleled scalability, Base has become the backbone of Thane’s expansion strategy. The Challenge: Adapting to a Rapidly Evolving Market Thane Direct UK is an international business that sells a wide...
Heze, a furniture brand established in 2013, began as a brick-and-mortar shop. However, as customer purchasing preferences evolved, they realised the need to expand their presence to include omnichannel sales. Faced with manual and inefficient processes for e-commerce sales management, they found themselves struggling with order tracking. Base provided the solution to their omnichannel growing...
As social media continues to drive the demand for fast fashion, SHEIN marketplace has taken online shopping by storm by redefining affordability and setting a new, faster pace for fashion cycles. In 2022, SHEIN became the world’s largest fashion apparel retailer, offering customers popular products at affordable prices. Up until recently, the online store offered exclusively SHEIN products as an...
iHelios Living Reinvented, an innovator in modern heating solutions, needed a platform to support their rapid growth and streamline their operations. By partnering with Base, iHelios streamlined their stock management process, which directly contributed to growing the business while keeping operations lean and efficient. The Challenge: Effectively Managing Stock as Sales Grow As the demand for...
As more ecommerce retailers expand their sales onto new online marketplaces everyday, the benefits of multichannel sales have become increasingly undeniable. Not only can a multichannel selling strategy help your business to unlock new sales opportunities and reach more customers, it can also open up unique multichannel marketing opportunities for your brand. In today’s increasingly competitive...
The UK e-commerce market is booming, and sellers looking to stay ahead need to diversify their sales channels. SHEIN, one of the fastest-growing global marketplaces, is quickly gaining traction in the UK, presenting a unique opportunity for online retailers to tap into a large, engaged, and fast-growing audience. For years, UK sellers have relied on Amazon and eBay as their go-to marketplaces...
Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in February. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions A Condition field has been added to filtering the list of automatic actions New Automatic Action in the Modify product section...
If you just started your ecommerce business, you may be using Excel spreadsheets for your inventory management. While this might be fine for a while, Excel is not built to manage inventory at the scale you need if you’re hoping to see exponential growth. Multichannel inventory management requires specialized software that goes beyond a single inventory spreadsheet. While free Excel inventory...
Despite eCommerce bringing the world to a seller’s feet, going global is still a big step for sellers. It overhauls everything sellers are used to so far, bringing with it new processes, potential learnings and experiences. And the challenges play tag-along. Internet penetration is reducing timeframes and bridging distances, but it comes at a cost-high expectations for both delivery and quality...
The world of e-commerce is rapidly evolving, and retailers are constantly on the lookout for new avenues to reach a broader audience. That’s why we at Base are thrilled to announce our partnership with Fruugo, a global marketplace connecting retailers with millions of customers worldwide. This powerful integration is set to unlock fresh opportunities for businesses, enhancing their reach...