Key Summary Challenge: Managing complex e-commerce workflows with limited efficiency. Solution: Base provided seamless onboarding, team-wide support, and warehouse management tools. Outcome: Time saved, streamlined order management, and enthusiastic adoption by staff. Reason for Choosing Base: Strong support, competitive pricing, and ease of use compared to alternatives like Linnworks...
Key Summary In 2024, UK shoppers spent £3.63B online over Black Friday weekend—peak season is the biggest revenue driver for e-commerce brands. Adyogi’s playbook: build pre-buzz campaigns, optimise for seasonal search, use dynamic ads, refresh creatives, and segment offers by discount tiers. Base’s role: ensure operations keep up with demand through multi-channel order sync, real-time inventory...
If you’re a D2C seller in India, the festive season is when everything ramps up – sales, traffic, competition, and opportunity. Whether it’s Diwali, Dussehra, or Christmas, shoppers flood platforms like Amazon and Flipkart looking for products that fit the occasion. This is your chance to grow your brand, reach new customers, and boost your revenue in a big way. But there’s a...
With more than 75 million active customers, Myntra has grown into India’s most trusted destination for fashion and lifestyle shopping. Unlike generic marketplaces, Myntra is built entirely around the fashion category, making it a strategic choice for brands selling apparel, footwear, accessories, and beauty products. It attracts high-intent buyers who are looking for the latest trends, premium...
Key Summary Manual inventory updates lead to overselling and poor customer experience — automation fixes this with real-time stock sync. Seasonal peaks (Christmas, Black Friday, summer) require smarter forecasting with AI-driven insights and product tagging. Inefficient warehouses waste time and money — barcode scanning, optimal picking routes, and OMS integration speed up fulfilment. Dead stock...
Learn how Indian e-commerce sellers can stay GST-compliant in 2025. Covers new slabs, invoicing, ITC, filing, and Base.com automation tips for seamless updates. The Indian e-commerce industry in 2025 continues to expand rapidly with platforms such as Amazon, Flipkart, Meesho, and Myntra driving digital trade across metros and smaller cities. Independent sellers are also contributing to this...
Key Summary Challenge: Fashion brands face high SKU counts, seasonal surges, and high return rates—making manual fulfilment unsustainable. Pain Point: Manual processes cause overselling, delayed shipments, errors, and negative customer reviews. Solution: Base automates OMS, WMS, and marketplace sync—handling bulk labels, instant tracking, and real-time stock control. Benefits: 30–50% faster...
Key Summary Challenges: Home & Garden sellers juggle bulky goods, fragile packaging, seasonal spikes, and compliance (like plant passports). Solution: Base.com automates shipping, warehouse workflows, compliance paperwork, and marketplace management. Benefits: 30–40% faster fulfilment, reduced shipping costs, fewer picking/packing errors, and higher marketplace visibility. Proof: Topiary...
Key Summary Challenge: Electronics sellers face SKU complexity, fragile products, high return rates, and operational bottlenecks as they scale. Pain Point: Manual fulfilment causes errors, rising costs, delays, and negative customer reviews. Solution: Base automates fulfilment, inventory sync, and returns with OMS, WMS, and real-time stock control. Benefits: 25% more orders processed with the...
Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in August. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions New condition for automatic actions – Return value Base Connect We added Base Connect tags in product printoutsWe added all...