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How to Sell on TikTok: A Step-by-Step Guide for Beginners

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Despite all the recent controversy surrounding the social media platform, TikTok, remains the fastest growing social commerce platform in 2025. In fact, research by eMarketer has found that among social commerce platforms, TikTok Shop is one of the most lucrative– with consumers making purchases far more frequently than on any other channel. So what makes TikTok Shop so successful for ecommerce...

What is Multicurrency Handling in eCommerce?

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multicurrencyhandling

Borderless eCommerce is connecting sellers and shoppers in ways that sustain engagement and foster brand loyalty. As the borders come down, paywalls are being simplified to help shoppers feel at home when transacting with sellers overseas. Several homegrown brands like Snitch brand themselves as “Made in India, for the World”, underlining the importance of global readiness in every aspect of...

How to Sell on eBay: The Ultimate Guide for First-Time Sellers

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Guide to selling on eBay

Whether you’re looking to make extra cash by cleaning out forgotten items around the house or you’re looking to expand your multichannel ecommerce business, eBay is the perfect platform to start selling. By taking advantage of eBay’s vast and well-established marketplace you can enhance your existing online store’s sales and further expand your ecommerce empire.  Selling on eBay provides your...

What is Amazon A+ Content and who can use it?

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Amazon A+ Content Base

Are you selling on Amazon, but your products are getting lost in a sea of competition? Amazon A+ Content is the missing element that transforms a standard listing into a professional product presentation, on par with the biggest brands. Learn how to use this tool to turn casual shoppers into loyal customers. What is Amazon A+ Content? Amazon A+ Content is a tool available for sellers who have...

The Role of AI in Shopify Plus Personalisation

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Today’s shoppers expect convenience at every step – from tailored product recommendations to dynamic pricing that shows their value as a customer. For Shopify Plus merchants, staying competitive isn’t just about offering products; it’s about customising the entire shopping journey to keep users engaged and coming back. AI has become a game-changer in this arena, enabling Shopify Plus stores to...

Base Changelog – January 2025

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Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in January. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions Added Empty value/non-empty value option in the conditions for automatic product actions to additional fields of the number type...

How AI for eCommerce Can Improve Your Sales and Customer Experience

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AI in eCommerce: Boost Sales & Customer Experience

As humans, it’s natural that we’d be a little wary of artificial intelligence (AI). Popular culture hasn’t always painted a rosy picture of how AI tools can improve our lives, and we tend to mistrust things we don’t understand. (Let’s be honest: do any of us really have a deep understanding of machine learning?) But for eCommerce businesses, AI tools can offer sales...

Leveraging Automated eCommerce Accounting and Payment systems

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eCommerce Accounting Automation

As a seller, you have to think like a customer.  Yes, you read that right. Picture yourself going around your website or store, finding and adding items to your cart. You proceed to checkout, and select a payment option. There are several suspect failure points in a customer journey, but the inability to account for and reconcile cash inflows and outflows is at the top of the list of concerns. To...

10 eCommerce Trends 2025 Impacting Indian Sellers

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eCommerce trends

The Indian eCommerce market is estimated to reach USD 163M by 2026, growing at a 27% CAGR (Compounded Annual Growth Rate). With the sector up by 12% in 2024 from 2023, eCommerce is a sunrise sector that is thrusting the nation towards foretold potential. Growth isn’t just handed over to you on a silver platter; it’s a reward for those sellers who not only keep abreast of eCommerce trends...

Ecommerce Multichannel: Your Guide to Best Practices

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Ecommerce Multichannel base

Over the last decade, multichannel ecommerce selling has become imperative to success for the growth of online businesses. As consumers expect greater levels of interaction across channels and uniquely personalized shopping experiences, a multichannel ecommerce strategy is key to success. From adapting to scrollable retail on social media platforms to expanding your brand’s presence into other...

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