Decathlon Case Study
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How Indian D2C Brands Can Reduce RTO Without Removing COD, and Why Base.com Makes It Operationally Possible
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How to reduce RTO in ecommerce India without removing COD is the most important operational question facing Indian D2C brands right now. The answer is not to eliminate COD. COD drives 60-65% of ecommerce orders in India. Removing it kills conversion. The fix is building smarter, more structured operations around it, and that is exactly what this blog covers. Why Removing COD Is the Wrong Answer...
AI in Base #1: product titles, descriptions and images in minutes, not hours
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Titles, descriptions, translations and product images — four things that can easily eat up a week of work when you manage a large ecommerce catalogue. In Base’s Products module, AI works directly inside the product record. You can generate content for a single product or in bulk for entire product groups, in a style that matches your brand. Watch the video to see how it works in practice. This is...
Base Changelog – May 2026
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Product Manager & Order Manager (OMS) API New methods for adding and retrieving locations New API methods have been added for adding locations and retrieving location data. Warehouse New advanced filters for warehouse documents New advanced filters are now available when filtering warehouse documents: Invoice number Receipt number Correction number Products (PIM) New bulk product operation:...
Omnichannel Fulfillment Strategy: How to Blend Stores, Online, Instant Delivery, and D2C
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Retail in India has changed rapidly because customer behavior has changed first. Today, a shopper might see a product on Instagram, check stock on the brand’s website, visit a nearby store, and still expect delivery the same day. This is why brands can no longer operate stores, online channels, and delivery as separate systems. They must connect everything through a strong omnichannel fulfillment...
Target Plus Isn’t Like Other Marketplaces. Here’s How to Actually Succeed.
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Target Plus is not like other marketplaces. You cannot sign up and start selling. There is no self-serve integration or onboarding. Target hand-selects the brands it works with, and the product data requirements are stricter than anything you will encounter on Amazon or Walmart. That exclusivity is exactly what makes it valuable. For the right brand in the right category, Target Plus is...
Quick Commerce vs eCommerce: Why Basket Sizes Are Smaller (And How to Fix That for D2C Brands)
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Quick delivery has quietly reshaped how Indian consumers shop online. Platforms like Blinkit, Zepto, and Instamart have trained customers to expect essentials within 10 to 20 minutes. This convenience has fueled massive adoption. India’s quick commerce market crossed $3.3 billion in 2024 and is projected to reach nearly $10 billion by 2029, driven largely by urban millennials and Gen Z shoppers...
What is the Dark Store Model in India and How Do They Power 10-Minute Delivery for D2C Brands?
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Fast delivery has changed how people shop online. A customer opens Zepto, Blinkit, Swiggy Instamart, Flipkart Minutes, or Amazon Fresh, adds a few items, and the order arrives in about ten minutes. For a D2C brand, this speed directly affects product discovery and repeat purchases. But this speed is powered by a dense network of dark stores placed within 2–3 km of customers. Platforms like...
Blinkit vs Own Dark Store: Which Quick Commerce Model Works for D2C?
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Quick commerce is reshaping how Indian consumers buy everyday products. Platforms like Blinkit, Zepto, and Instamart promise delivery within 10 to 20 minutes, and customers are responding quickly. According to Redseer, quick commerce already accounts for nearly 65 percent of all online grocery orders in major Indian cities, and the category is expected to grow at over 40 percent CAGR in the next...
What is Quick Commerce and How It’s Changing D2C in 2026
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Online shopping behavior in India has shifted dramatically in the past five years. Earlier, a two-day delivery window was considered fast. Today, customers in major cities expect everyday items to arrive in 10–20 minutes, which is where quick commerce comes in. To understand the opportunity for brands, it helps to first answer what quick commerce is. Quick commerce refers to a delivery model...