In India’s fast-paced retail and ecommerce landscape, sellers constantly walk a fine line between stockouts and overstock, and the consequences of missteps are costly. A stockout means missed sales, lower platform rankings, and frustrated customers who may never return. Overstock, on the other hand, ties up working capital, increases warehousing costs, and leads to markdowns or dead inventory...
Product Manager and Order Manager Automatic Actions Added new options for the Modify custom field action in Returns: set, append, and mathematical operations. Added a new automatic action: Commission charged to order, along with a new condition: Includes commission type. Base Connect Functional updates to trade credit, including the introduction of Prepaid settlements. Base WMS Added a new tool...
For years, many established Indian retail brands, and even those who jumped into e-commerce early, relied on outdated, often clumsy systems to manage their orders. Think customised spreadsheets, clunky on-premise software, or basic modules bolted onto an old ERP. We call these legacy OMS tools. They were fine when retail was a linear supplier to warehouse to store shelf. But the Indian consumer...
The Indian e-commerce market is a high-speed engine of growth. With millions of transactions occurring daily across state lines, the Goods and Services Tax (GST) regime is the backbone that keeps this colossal system functioning legally and efficiently. For every Indian e-commerce seller, generating a GST-compliant invoice is not a mere clerical task; it is the single most critical process that...
Global supply chain issues have consistently caused stockouts, a significant problem that costs retailers nearly $1 trillion globally every year, with almost 70% of online shoppers abandoning their purchase and often moving to a competitor when an item is unavailable. In Indian e-commerce, the difference between a thriving enterprise and one struggling to survive often boils down to a single...
Indian e-commerce is projected to become one of the largest markets globally, its growth is fueled by increasing internet penetration, rapid digital adoption in Tier-2 and Tier-3 cities, and supportive government policies. However, this explosive growth brings unprecedented operational complexity. As a result, for Indian sellers, the race to market dominance isn’t just about customer...
Key Summary Brightpearl is an ERP-style retail platform built for established retailers needing deep accounting and reporting tools. Base.com is a next-generation e-commerce operations platform with 1,500+ integrations, automation-first workflows, and built-in AI optimisation. While Brightpearl focuses on finance and ERP features, Base.com automates the entire sales and fulfilment process — from...
Choosing the right courier service is a critical decision for any small business. Whether you’re running a direct-to-consumer startup, a boutique eCommerce store, or a local brand specializing in handmade goods, the reliability of your delivery partner has a direct impact on your customer experience and overall business performance. Shipping is no longer a backend task. It’s part of...
Every order that leaves a seller’s warehouse carries more than just the product, it carries the customer’s first impression of the brand. In India’s fast-growing e-commerce market, packaging is no longer just protection; it directly affects shipping costs, return rates, and brand reputation. Sellers on Amazon, Flipkart, Myntra, and Meesho often face losses due to packaging errors. For example...
What an incredible day! On 23rd October 2025, we hosted our first-ever Base Meet Up, Scale Up at RSA House in London, bringing together sellers, marketplaces, and partners from across the UK eCommerce ecosystem for a full day of learning, strategy, and inspiration. To everyone who joined us — thank you for making it such a special day. And for those who couldn’t make it — here’s your recap of the...