Key Summary Base Connect is a global B2B automation layer that links sellers, dropshippers, suppliers, wholesalers and fulfilment partners in real time — anywhere in the world. It synchronises products, stock, pricing, orders, returns and workflows across both sides of the supply chain. Fully integrated into Base OMS, WMS, PIM and Automation tools — no extra software needed. Designed for...
The story of every high-growth Indian Direct-to-Consumer (D2C) brand follows a similar trajectory: a brilliant product, explosive sales on platforms like Amazon India and Flipkart, and finally, the launch of a high-margin, brand-building D2C website. This rapid ascent creates immense opportunity, but it also creates the operational monster known as Multi-Channel Chaos. For a brand moving from...
The Indian e-commerce landscape is a vast, high-stakes battleground where visibility is gained on major platforms like Amazon India, Flipkart, and Myntra, but long-term profitability is often secured through the brand’s own Direct-to-Consumer (D2C) channel. For the modern Indian seller, the challenge is clear: how do you manage sales, inventory, and fulfillment across these highly specific, often...
Product Manager and Order Manager Automatic Actions Extended options for the “Postcode” conditionIn Automatic Actions, we’ve added the operators “Starts with” and “Ends with” to the Postcode condition. Base Connect Trade credit – recurring settlements We’ve added a feature for automatic generation of technical orders and collective invoices for Connect partners.This option reduces the need to...
We know the technological value of our system compared to the competition, but it is always gratifying when independent experts appreciate it as well. We are pleased to share that Base.com has been identified by Gartner® as an example of a Channel Integration App (CIA). Gartner® – A Global Benchmark for Technology Solutions Gartner® is a world-renowned American research and advisory company...
Product Manager and Order Manager Automatic Actions Added new options for the Modify custom field action in Returns: set, append, and mathematical operations. Added a new automatic action: Commission charged to order, along with a new condition: Includes commission type. Base Connect Functional updates to trade credit, including the introduction of Prepaid settlements. Base WMS Added a new tool...
For years, many established Indian retail brands, and even those who jumped into e-commerce early, relied on outdated, often clumsy systems to manage their orders. Think customised spreadsheets, clunky on-premise software, or basic modules bolted onto an old ERP. We call these legacy OMS tools. They were fine when retail was a linear supplier to warehouse to store shelf. But the Indian consumer...
Indian e-commerce is projected to become one of the largest markets globally, its growth is fueled by increasing internet penetration, rapid digital adoption in Tier-2 and Tier-3 cities, and supportive government policies. However, this explosive growth brings unprecedented operational complexity. As a result, for Indian sellers, the race to market dominance isn’t just about customer...
Key Summary Brightpearl is an ERP-style retail platform built for established retailers needing deep accounting and reporting tools. Base.com is a next-generation e-commerce operations platform with 1,500+ integrations, automation-first workflows, and built-in AI optimisation. While Brightpearl focuses on finance and ERP features, Base.com automates the entire sales and fulfilment process — from...
Key Summary Black Friday 2025 is both the biggest sales opportunity and the toughest operational challenge for e-commerce sellers. Common pitfalls: order surges, stockouts, pricing errors, delivery delays, and rising return volumes — all driven by poor flow management. Automation is the game-changer: OMS and WMS systems synchronise orders, inventory, and logistics to keep operations under control...