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Base Changelog – July 2025

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Chengelog June 2025

Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in July. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions Additional connectors in automatic actionsThe ability to use Contains/Does not contain connectors in automatic actions in the fields...

Base Returns to Let’s Grow! 2025 – See You at Booth #60!

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Base Returns to Let’s Grow! 2025

Mark your calendars! This August 25–27, Base.com is heading to San Diego for the Walmart Marketplace Let’s Grow! 2025 Seller Summit. Following a phenomenal run at last year’s summit, we’re thrilled to return, ready to inspire, connect, and showcase how Base is transforming multichannel commerce for high-volume businesses. You’ll find us at Booth 60, and we’ve got something special prepared for...

Base Changelog – June 2025

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Chengelog June 2025

Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in June. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions New condition in Automatic Actions – Company name (delivery) New event in Automatic Actions – Payment link created Base Connect...

Base Changelog – May 2025

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Chengelog June 2025

Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in May. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions New automatic action: “Additional Field Edited” in Orders, Returns, and Products The new “Additional Field Edited” action enables...

Base Changelog – April 2025

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Chengelog June 2025

Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in March. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions We’ve added the “Returns Data Edited” event to Automatic Actions This works similarly to the “Order Data...

Base Changelog – March 2025

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Changelog March 2025

Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in March. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions New Automatic Action: Modify order → Login Pick&Pack Assistant Added the option to hide notification blocks, and in mobile...

The High Street Decline: Exploring the Shift from Brick-and-Mortar to eCommerce

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The high street was once the heart of shopping. Consumers would browse stores and carry colourful bags down bustling streets. Times have definitely changed. Clothes, gadgets, sports equipment, groceries, you name it—almost anything you can think of is just a few clicks away. As an online seller, you know this better than anyone. No matter where you’re selling (or plan to sell) online, the rise of...

How to Sell on Walmart: Your Next Multichannel Marketplace

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If you own a multichannel ecommerce business, Walmart Marketplace is likely already on your radar. While Walmart Marketplace has historically exercised immense caution when it came to allowing third-party sellers, the online marketplace is now actively recruiting brands to expand. This is a huge opportunity for you to grow your multichannel ecommerce business, without facing the notoriously...

Simple Integrations, Unlimited Scope to Scale – Base & Thane Direct UK

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Thane Direct UK, a global online retailer, turned to Base to transform their marketplace and multi-channel strategy for selling inventory. With effortless integrations, streamlined operations, and unparalleled scalability, Base has become the backbone of Thane’s expansion strategy. The Challenge: Adapting to a Rapidly Evolving Market Thane Direct UK is an international business that sells a wide...

How Base Streamlined Heze’s Omnichannel Transition for Massive Sales Growth

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Heze, a furniture brand established in 2013, began as a brick-and-mortar shop. However, as customer purchasing preferences evolved, they realised the need to expand their presence to include omnichannel sales.  Faced with manual and inefficient processes for e-commerce sales management, they found themselves struggling with order tracking. Base provided the solution to their omnichannel growing...

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