Introduction: Why Marketplaces Matter for Brands in 2025 In today’s competitive digital landscape, marketplaces such as Amazon, eBay and fast-emerging platforms like TikTok Shop and B&Q are becoming increasingly important for brand growth. For brands looking to reach new customers and drive sales, understanding how to navigate these channels effectively is essential. TymeOnline and Base work...
Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in March. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions We’ve added the “Returns Data Edited” event to Automatic Actions This works similarly to the “Order Data...
In conjunction with Amazon Multi-Channel Fulfillment (MCF) and Base.com Expanding your e-commerce business across multiple sales channels is an exciting step toward growth, but it also brings new challenges, especially in order fulfillment. Managing storage, picking, packing, and shipping in-house may work initially, but as order volumes increase and customers expect faster deliveries...
Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in March. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions New Automatic Action: Modify order → Login Pick&Pack Assistant Added the option to hide notification blocks, and in mobile...
TikTok Shop is transforming eCommerce, offering brands a fast-growing platform to reach new audiences and drive significant sales. As the second-largest beauty retailer in the UK, TikTok Shop has quickly become a powerful marketplace. However, navigating the platform can be overwhelming for newcomers. This guide, based on expert insights from TikTok agency, Unsociable, breaks down the key...
The high street was once the heart of shopping. Consumers would browse stores and carry colourful bags down bustling streets. Times have definitely changed. Clothes, gadgets, sports equipment, groceries, you name it—almost anything you can think of is just a few clicks away. As an online seller, you know this better than anyone. No matter where you’re selling (or plan to sell) online, the rise of...
If you own a multichannel ecommerce business, Walmart Marketplace is likely already on your radar. While Walmart Marketplace has historically exercised immense caution when it came to allowing third-party sellers, the online marketplace is now actively recruiting brands to expand. This is a huge opportunity for you to grow your multichannel ecommerce business, without facing the notoriously...
Thane Direct UK, a global online retailer, turned to Base to transform their marketplace and multi-channel strategy for selling inventory. With effortless integrations, streamlined operations, and unparalleled scalability, Base has become the backbone of Thane’s expansion strategy. The Challenge: Adapting to a Rapidly Evolving Market Thane Direct UK is an international business that sells a wide...
Heze, a furniture brand established in 2013, began as a brick-and-mortar shop. However, as customer purchasing preferences evolved, they realised the need to expand their presence to include omnichannel sales. Faced with manual and inefficient processes for e-commerce sales management, they found themselves struggling with order tracking. Base provided the solution to their omnichannel growing...
As social media continues to drive the demand for fast fashion, SHEIN marketplace has taken online shopping by storm by redefining affordability and setting a new, faster pace for fashion cycles. In 2022, SHEIN became the world’s largest fashion apparel retailer, offering customers popular products at affordable prices. Up until recently, the online store offered exclusively SHEIN products as an...