Decathlon Case Study
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AI in Base #1: product titles, descriptions and images in minutes, not hours
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Titles, descriptions, translations and product images — four things that can easily eat up a week of work when you manage a large ecommerce catalogue. In Base’s Products module, AI works directly inside the product record. You can generate content for a single product or in bulk for entire product groups, in a style that matches your brand. Watch the video to see how it works in practice. This is...
Top 10 D2C Quick Commerce Categories That Are Killing It in India
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Quick commerce is no longer just about delivering groceries fast. It has quietly become one of the most powerful growth engines for modern retail. Consumers today expect products to reach their doorstep in minutes, not days. That shift in expectation has completely changed what sells online. What started as a convenience play for urgent groceries has expanded into a wide range of products from...
Base Changelog – May 2026
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Product Manager & Order Manager (OMS) API New methods for adding and retrieving locations New API methods have been added for adding locations and retrieving location data. Warehouse New advanced filters for warehouse documents New advanced filters are now available when filtering warehouse documents: Invoice number Receipt number Correction number Products (PIM) New bulk product operation:...
Omnichannel Fulfillment Strategy: How to Blend Stores, Online, Instant Delivery, and D2C
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Retail in India has changed rapidly because customer behavior has changed first. Today, a shopper might see a product on Instagram, check stock on the brand’s website, visit a nearby store, and still expect delivery the same day. This is why brands can no longer operate stores, online channels, and delivery as separate systems. They must connect everything through a strong omnichannel fulfillment...
The Future of Quick Commerce with Base.com: What D2C Brands Need to Prepare for
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Quick commerce has rapidly shifted from a convenience experiment to a serious revenue channel for Indian brands. Platforms like Blinkit, Zepto, and Instamart already operate over 4,000 dark stores across major Indian cities, and the category is projected to cross $40–45 billion in GMV by 2030. What many Indian D2C sellers overlook is how different the buying behavior is on these platforms. The...
Is Quick Commerce Profitable? Busting the Biggest Myths for Dark Stores
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Quick commerce is no longer just a convenience play. For Indian consumer brands, it is quickly becoming a high-velocity distribution channel that can move products faster than most marketplaces. Platforms like Blinkit, Zepto, and Instamart together process over 2 to 3 million orders per day in India, and the category is projected to cross $9 to $10 billion in GMV by 2026. That scale means one...
Target Plus Isn’t Like Other Marketplaces. Here’s How to Actually Succeed.
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Target Plus is not like other marketplaces. You cannot sign up and start selling. There is no self-serve integration or onboarding. Target hand-selects the brands it works with, and the product data requirements are stricter than anything you will encounter on Amazon or Walmart. That exclusivity is exactly what makes it valuable. For the right brand in the right category, Target Plus is...
Do you actually need an Enterprise OMS in 2026?
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If you run an ecommerce business doing meaningful volume across multiple channels, someone has probably told you that you need an Order Management System. They are right. What they might not have told you is that the OMS you actually need looks very different from what enterprise retailers and legacy software vendors have been selling for the last two decades. The honest answer in 2026: most...
Why Many ₹50Cr D2C Brands Are Unprofitable
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If a brand is doing ₹50 crore in annual revenue, it sounds impressive, but revenue does not mean profit. That is why many ₹50Cr D2C brands are unprofitable today. In India, customer acquisition costs have increased sharply across Meta and Google, especially in beauty, fashion, and health categories. While CAC rises, average order value often stays between ₹1,200 – ₹2,000, which limits...