Introduction: A Growing UK Retailer With a Big Vision

4EcoShop is one of the UK’s most exciting SMB retailers in the health, wellness and eco-friendly category. With over 6,000 products, ranging from healthy foods to supplements and natural beauty items, the brand has built a loyal customer base by combining quality, fast logistics and premium-level service.

But rapid growth brings complexity — and before Base, 4EcoShop was battling fragmented systems, unstable integrations and time-consuming operational issues.

This is the story of how they fixed it.

The Challenge: Too Many Tools, Too Many Errors

Before Base, 4EcoShop struggled with:

• Unstable logistics integrations
• Royal Mail syncing issues
• PrestaShop updates breaking workflows
• eBay order syncing problems
• Stock mismatches
• Manual troubleshooting that took hours

Every update risked creating new errors. Tracking the cause of issues was nearly impossible.

They needed a single, stable system to unify everything.

How Base Solved the Problem

1. A Single Operational Hub

Base replaced multiple disconnected tools, allowing 4EcoShop to manage:

• Orders
• Stock
• Listings
• Carriers
• Integrations
• Automation

All in one place.

Errors that were once difficult to diagnose became visible instantly.

2. Reliability That Didn’t Exist Before

Base brought structure, stability and clarity:

• Integrations became reliable
• Errors surfaced instantly
• Root causes became visible
• Manual interventions were greatly reduced

“Base helped us stabilise everything and made it much easier to identify the source of issues.”

Lukasz Grzelak, Director at ECOSHOP LTD

3. Support That Goes Beyond ‘Support’

4EcoShop highlighted the exceptional experience with the Base team:

• Fast responses
• Deep technical help
• Coordination with external providers
• Clear, honest communication

“It’s rare to find a company that treats support so seriously.”

Lukasz Grzelak, Director at ECOSHOP LTD

Impact: Faster Operations, Fewer Errors, More Time to Grow

20–30% Faster Order Processing

Packing and shipping became faster and significantly more predictable.

Massive Reduction in Order Errors

Order-related errors dropped noticeably thanks to stable syncing and tracking.

Fewer Customer Inquiries

With better synchronisation and tracking, customer inquiries about parcels declined.

More Time for Growth

With operations no longer consuming the day, the team can now focus on:

• Expanding the product range
• New marketplace launches
• Scaling beauty as a strategic category
• Improving customer experience
  

The Biggest Surprise: How Much Easier Everything Became

4EcoShop expected technical stabilisation — but Base delivered more than that:

• A clear window into every process
• Real-time error visibility
• A proactive team that doesn’t leave clients stranded
• A system that “finally makes everything make sense”

Advice for Other SMBs Considering Base

4EcoShop shared one key piece of advice:

“Treat Base as a central element of your operations — not an add-on.”

Lukasz Grzelak, Director at ECOSHOP LTD

Giving Base a complete overview of the business allowed the team to:

• Stabilise faster
• Remove errors permanently
• Build a strong operational foundation

Any retailer with multiple sales channels, logistics partners or marketplace integrations will benefit.

What’s Next for 4EcoShop?

The team is actively expanding into:

• Beauty & skincare — becoming a major category
• More marketplaces — to increase reach and visibility
• New automations — to improve efficiency even further
• Marketing investment — to serve customers better
  

4EcoShop is on track to become a leading UK store in wellness, natural beauty and eco-friendly living — with Base supporting the foundation.

Ready to Scale Like 4EcoShop?

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