Key Summary
- Mirakl Connect allows sellers to expand across Mirakl-powered retailer marketplaces (B&Q, Decathlon, Debenhams, Macy’s). It provides catalogue mapping, order import/export APIs, status updates, and basic shipment workflows – but not full OMS or WMS capabilities.
- Base.com is a complete multi-channel operations platform (OMS + WMS + shipping + automation + repricing) connecting Amazon, TikTok Shop, Temu, Shopify, eBay, Mirakl retailers and 1,700+ channels.
- Key difference: Mirakl Connect helps you participate in Mirakl-run marketplaces, while Base.com helps you run your entire e-commerce operation across every marketplace.
Introduction: Two Platforms, Two Very Different Roles
As UK retailers scale, the challenge isn’t just launching on more channels – it’s running operations efficiently across marketplaces, social commerce, D2C, and retail partners.
This leads many teams to compare Mirakl Connect with Base.com. While both platforms support marketplace growth, they serve very different strategic roles:
- Mirakl Connect helps sellers expand into Mirakl‑powered retailer marketplaces.
- Base.com helps sellers run all their multi‑channel operations – from listings to fulfilment.
This article offers a clear, unbiased comparison so UK retailers can select the right platform based on roadmap, volume, and target channels.
What Is Mirakl Connect?
Mirakl Connect (Mirakl for Sellers) is a marketplace-orchestration platform that lets brands sell across Mirakl-powered retail ecosystems, including:
- B&Q (UK)
- Debenhams
- Decathlon
- Auchan
- Macy’s
- Nordstrom
- H&M Home
What Mirakl Connect Provides
Mirakl Connect focuses on helping sellers meet retailer requirements:
- Catalogue transformation & attribute mapping
- Validation rules for each marketplace
- Compliance workflows & governance tools
- Unified payouts across Mirakl marketplaces
- Seller onboarding and certification
- Retail-grade SLAs and analytics
- Order APIs for retrieving new orders, accepting/rejecting orders, updating shipments, adding tracking numbers, handling returns & cancellations
Does Mirakl Connect Have an OMS?
Yes – Mirakl offers basic order-management functions, at an additional price, such as:
- Fetching orders
- Accept/reject workflows
- Shipping confirmation
- Tracking submission
- Return handling
But this is not a full OMS, because Mirakl does not provide:
- Multi-warehouse routing
- Split-order orchestration
- Pick/pack workflows
- Barcode scanning
- Carrier service rules
- Shipping automation
- Inventory reservations
- Workflow automation
- Repricing
- Courier integrations
This is why most retailers pair Mirakl with a proper OMS/WMS – exactly where Base.com is used.
Mirakl Connect Strengths
- Strong option specifically for sellers focused on Mirakl‑powered retailer marketplaces (e.g., B&Q, Decathlon, Debenhams).
- Useful mapping & validation tools for strict retailer schemas.
- Provides payout and compliance workflows for Mirakl‑run ecosystems.
Mirakl Connect Limitations
- Not a full multi‑channel platform – does not manage Amazon, Temu, TikTok Shop, eBay, Shopify or fulfilment operations.
- Higher cost — starts at $1,599/month according to Mirakl’s own website, with enterprise add‑ons and extras.
- Longer onboarding compared to Base’s fast rollout.
- Not a full OMS or WMS – Mirakl provides order APIs but not operational tooling. Missing capabilities include: no shipping automation, warehouse workflows, repricing, or multi‑channel fulfilment features
- Base.com connects to the exact same Mirakl retailers (B&Q, Decathlon, Debenhams, etc.) at a far lower price, with additional marketplace, shipping, automation and warehouse capabilities.
What Is Base.com?
Base.com is an e‑commerce operations platform for retailers who want to sell across multiple channels quickly and efficiently.
Base.com connects Amazon, eBay, TikTok Shop, Temu, Shopify, WooCommerce, and over 1,700+ channels and carriers, supporting:
- Listings & catalogue mapping
- Stock and price synchronisation
- Order management & routing
- Shipping automation
- Warehouse management (WMS)
- Repricing
- AI tools for optimisation
Why Sellers Choose Base.com
- Rapid rollout with low‑friction onboarding
- Transparent monthly pricing (no long‑term contracts)
- Designed for multi‑channel selling—not tied to one marketplace ecosystem
- Handles operational complexity across all sales & fulfilment channels
- Perfect for fast‑growing SMB and mid‑market sellers
Base.com becomes the everyday operational control centre for listing, packing, shipping, pricing, automation and analytics.
Mirakl Connect vs Base.com: Feature Comparison
| Feature | Mirakl Connect | Base.com |
| Primary Purpose | Sell on Mirakl‑powered retailer marketplaces | Multi‑channel OMS/WMS for all sales channels |
| Target sellers | Enterprise | SMB → Enterprise (500–10,000+ orders/month) |
| Amazon | Partial/indirect via partner apps | Full two‑way integration |
| TikTok Shop | Not a focus | Full two‑way integration |
| Temu | Not a Mirakl marketplace | Direct integration |
| Mirakl Retailers (B&Q, Decathlon, Macy’s, Nordstrom, Auchan, Debenhams) | Native—Mirakl Connect is built for these | Yes — Base.com integrates directly with all Mirakl‑powered retailers |
| OMS (orders) | Basic order acceptance, status updates, returns | Full OMS with automation |
| WMS (warehouse) | No | Built‑in warehouse & barcode workflows |
| Shipping automation | No | Multi‑carrier rules, labels, tracking |
| Repricing | No | Yes – multi‑marketplace pricing engine |
| AI Tools | Product mapping support | Listings, translations, optimisation, workflows |
| Pricing model | Starts at $1,599/month (Pro plan) + GMV-based pricing | Business plans starts at £29/month + £0.19/order with transparent pricing |
Which Platform Should You Choose?
Choose Mirakl Connect if…
- Your priority is selling on Mirakl-powered retailers only
- You need strict catalogue schema and validation support
- You handle operations elsewhere (ERP, OMS, WMS, etc.)
- You have enterprise resources and budget
Choose Base.com if…
- You sell across Amazon, TikTok Shop, Temu, eBay, Shopify, and Mirakl retailers
- You want to replace multiple tools with one platform
- You need real OMS + WMS + automation + repricing
- You want lower costs with transparent pricing
- You want faster onboarding and fewer operational bottlenecks
- You want automation to reduce errors and manual processing
FAQs
Q1: Do Mirakl Connect and Base.com compete?
Not directly – Mirakl focuses on retailer marketplaces, while Base.com manages multi‑channel operations.
Q2: Can Base.com integrate with Mirakl marketplaces?
Yes – Base can connect to Mirakl marketplaces via connector or API.
Q3: Which platform is more affordable?
Base.com – and no fixed yearly contracts.
Q4: Which is better for Amazon, TikTok Shop or Temu?
Base.com – these are not Mirakl marketplaces.
