base.blogWebinarTemu x Base: Powering the Next Wave of UK Marketplace Growth

Temu x Base: Powering the Next Wave of UK Marketplace Growth

Simon Lam
Simon Lam
Simon Lam is Head of Marketing for Base UK, leading strategy and execution across all marketing functions to drive demand, revenue growth, and market leadership.
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Key Summary

  • Opportunity: Temu’s UK marketplace launch offers sellers massive visibility, fast-growing traffic, and dedicated local support.
  • Integration: Base’s new Temu integration lets sellers manage orders, listings, and stock across channels — all from one dashboard.
  • Advantage: Early adopters gain boosted exposure, faster delivery, and priority placement as Temu scales in the UK.
  • Base Benefits: Centralised order control, warehouse automation, analytics, and a flexible pay-as-you-go model — no long-term contracts.
  • Next Steps: Join the Meetup Scale-Up event on October 23rd to connect with the Temu team and see the integration live.

🚀 What’s Behind the Temu x Base Partnership?

UK sellers are always looking for the next marketplace that can deliver scale, visibility, and reach. Temu’s arrival in the UK has done just that — bringing millions of new shoppers and a fresh approach to marketplace retail.

Now, through Base.com’s new integration with Temu, e-commerce brands can seamlessly manage Temu orders, listings, and stock alongside their other sales channels — all within the same Base platform.

As Pete du Pon, UK Partnerships Manager at Base, explained during the webinar:

“Base is all about simplifying how sellers scale. We’re delighted to connect Temu to the Base ecosystem so that UK retailers can manage this fast-growing channel as easily as Amazon or eBay.”


🌍 The Opportunity: Temu’s UK Growth and Focus on Local Sellers

Temu’s launch in the UK has been described as one of the most impactful marketplace entries in recent years. With over 750 million global app downloads, its rapid adoption is reshaping online shopping habits across Europe.

Arjang S., Senior Business Development Manager at Temu, highlighted during the session:

“Our focus and KPIs are on building the local business. We’re a UK-based team with a clear goal — helping local sellers grow on Temu.”

He added:

“Local sellers receive a traffic boost, faster delivery times, and dedicated support. We’re developing features like local badging and fulfilment incentives to make sure British brands can stand out.”

This commitment to local inventory, faster shipping, and UK-based support makes Temu a genuine new opportunity for established sellers who already operate across Amazon, eBay, and Shopify.


⚙️ How Base Makes Selling on Temu Effortless

Base.com is an end-to-end multi-channel management platform, designed to unify every stage of the e-commerce journey — from listing to fulfilment.

The new Temu integration allows sellers to:

  • Sync listings, stock, and pricing across all sales channels
  • Use Base’s Order Manager to handle Temu orders from one dashboard
  • Manage warehouse operations through Base’s built-in WMS/PIM tools
  • Automate shipping using integrated courier partners
  • Analyse performance data with Base Analytics

As Tomasz Wylazlowski, Business Development Manager at Base, put it:

“Our sellers want to scale, but not their workload. Integrating Temu with Base means they can sell more channels with less manual work — it’s one platform, total control.”

With Base’s pay-as-you-go model, there are no long-term contracts or volume targets, giving sellers the flexibility to test new marketplaces like Temu risk-free.


💬 Why UK Sellers Should Join Temu Early

Temu’s UK marketplace is still in its growth phase — and that’s a huge advantage for sellers joining now.

Early adopters are benefiting from:

  • High visibility on a fast-growing app
  • Boosted traffic for local inventory
  • Priority onboarding and category placement
  • Marketing exposure through Temu’s aggressive UK campaigns

As Arjang S. summarised during the webinar:

“Temu isn’t just an export platform. It’s an opportunity for UK sellers to lead the way — we’re building for local growth, not just global reach.”

🎥 Watch the Full Webinar: Temu x Base Marketplace Spotlight

 Featuring:

  • Pete du Pon, UK Partnerships Manager, Base
  • Tomasz Wylazlowski, Business Development Manager, Base
  • Arjang S., Senior Business Development Manager, Temu

💡 In this 60-minute session, the teams discuss Temu’s UK launch, local seller opportunities, and how Base’s integration simplifies multi-channel management for high-growth brands.


🎟️ Meet Base and Temu Live – October 23rd, London

Join Base.com’s Meetup Scale-Up event in London on October 23rd, where Temu will be one of the headline partners.

Expect actionable sessions, growth insights, and special guests — including Sir Clive Woodward, sharing lessons on building a winning mindset.

Attendees will gain:

  • Exclusive marketplace insights from Temu’s UK team
  • Hands-on demos of Base’s Temu integration
  • Networking with top UK sellers and partners

🎫 Register here: https://mkt.base.com/meetup-scaleup
💙 Use code 50BaseUK for your exclusive 50% discount

👉 Learn more about Base x Temu
👉 Start selling on Temu UK


FAQ

Q: How can I start selling on Temu through Base?
A: Simply register for a free Base.com account here. Once you’ve created your Base account, connect your Temu seller profile and import your product data instantly. You can then manage listings, stock, and orders all from within your Base dashboard.


Q: What are the benefits of using Base to manage my Temu store?
A: Base brings all your sales channels together — including Temu — into one platform. You can automate inventory updates, centralise order management, and use built-in tools like Order Manager and Product Manager to streamline fulfilment and prevent overselling.


Q: I already sell on Amazon and eBay. Is Temu worth adding?
A: Definitely. Temu’s UK marketplace is growing fast, offering high visibility and boosted traffic for local sellers. Early adopters gain competitive positioning while benefiting from local delivery advantages and promotional exposure within Temu’s marketing campaigns.


Q: Can I meet the Temu team in person?
A: Absolutely. Join us at Base’s Meetup Scale-Up event in London on October 23rd, where Temu’s UK team will be live on stage sharing marketplace insights and seller success tips. Reserve your place here.

About author

Simon Lam
Simon Lam
Simon brings 15+ years of experience across SaaS, e-commerce, multinational corporations, and digital agencies. He leads the marketing function for Base in the UK, overseeing strategy, operations, and execution across demand generation, paid media, content, SEO, and brand. As Head of Marketing, he is responsible for positioning Base as the go-to platform for multi-channel e-commerce management, focusing on attracting high-volume sellers and driving measurable revenue impact.

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