Simon Lam

Simon Lam

Simon Lam is Head of Marketing for Base UK, leading strategy and execution across all marketing functions to drive demand, revenue growth, and market leadership.

Simon leads the marketing function for Base in the UK, overseeing strategy, operations, and execution across demand generation, paid media, content, SEO, and brand. As Head of Marketing, he is responsible for positioning Base as the go-to platform for multi-channel e-commerce management, focusing on attracting high-volume sellers and driving measurable revenue impact.

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