Global supply chain issues have consistently caused stockouts, a significant problem that costs retailers nearly $1 trillion globally every year, with almost 70% of online shoppers abandoning their purchase and often moving to a competitor when an item is unavailable. In Indian e-commerce, the difference between a thriving enterprise and one struggling to survive often boils down to a single...
Indian e-commerce is projected to become one of the largest markets globally, its growth is fueled by increasing internet penetration, rapid digital adoption in Tier-2 and Tier-3 cities, and supportive government policies. However, this explosive growth brings unprecedented operational complexity. As a result, for Indian sellers, the race to market dominance isn’t just about customer...
Key Summary Brightpearl is an ERP-style retail platform built for established retailers needing deep accounting and reporting tools. Base.com is a next-generation e-commerce operations platform with 1,500+ integrations, automation-first workflows, and built-in AI optimisation. While Brightpearl focuses on finance and ERP features, Base.com automates the entire sales and fulfilment process — from...
Key Summary Black Friday 2025 is both the biggest sales opportunity and the toughest operational challenge for e-commerce sellers. Common pitfalls: order surges, stockouts, pricing errors, delivery delays, and rising return volumes — all driven by poor flow management. Automation is the game-changer: OMS and WMS systems synchronise orders, inventory, and logistics to keep operations under control...
Running a warehouse with a small team can be tough and high stakes. Research shows that warehouses contribute to nearly one in four workplace injuries in the logistics industry, often caused by slips, mishandling of equipment, and cluttered spaces. For small sellers, where every worker juggles multiple responsibilities, the risks are amplified. A well designed warehouse safety checklist acts as a...
Choosing the right courier service is a critical decision for any small business. Whether you’re running a direct-to-consumer startup, a boutique eCommerce store, or a local brand specializing in handmade goods, the reliability of your delivery partner has a direct impact on your customer experience and overall business performance. Shipping is no longer a backend task. It’s part of...
Every order that leaves a seller’s warehouse carries more than just the product, it carries the customer’s first impression of the brand. In India’s fast-growing e-commerce market, packaging is no longer just protection; it directly affects shipping costs, return rates, and brand reputation. Sellers on Amazon, Flipkart, Myntra, and Meesho often face losses due to packaging errors. For example...
What an incredible day! On 23rd October 2025, we hosted our first-ever Base Meet Up, Scale Up at RSA House in London, bringing together sellers, marketplaces, and partners from across the UK eCommerce ecosystem for a full day of learning, strategy, and inspiration. To everyone who joined us — thank you for making it such a special day. And for those who couldn’t make it — here’s your recap of the...
Key Summary Linnworks: Reliable UK system with strong inventory & shipping tools, but costs rise with add-ons and support can be slow. Base.com: All-in-one operations platform with 1,700+ integrations, advanced OMS/WMS, automation-first design. Transparent pricing: Pay monthly, cancel anytime — no add-ons or long-term contracts (unlike Linnworks). Automation advantage: Saves 5–10 hours per...
Key Summary Opportunity: Temu’s UK marketplace launch offers sellers massive visibility, fast-growing traffic, and dedicated local support. Integration: Base’s new Temu integration lets sellers manage orders, listings, and stock across channels — all from one dashboard. Advantage: Early adopters gain boosted exposure, faster delivery, and priority placement as Temu scales in the UK. Base...