How to Spot Bottlenecks Before They Slow Your Growth Growing an e-commerce business should create momentum. But for many brands, growth creates something else entirely: more complexity, more manual work, and more operational friction. Orders increase. Channels multiply. Inventory gets harder to manage. Teams spend more time fixing issues than improving performance. And that raises an important...
Did you know that the average Indian e-commerce brand loses nearly 25% of its potential annual revenue not to competition or marketing inefficiency, but to internal friction? While most sellers obsess over customer acquisition costs and ROAS, the real profit killers are often hidden much closer to home, inside the invisible walls separating their own teams. In a market as fast-moving as India’s...
In the Indian retail ecosystem, one demand forecasting miss can decide the fate of an entire festive season. Get it right, and inventory flies off shelves. Get it wrong, and you’re staring at warehouses full of dead stock by year-end. Industry data paints a stark picture: nearly 65% of mid-sized Indian businesses lose over 15% of annual revenue not because demand doesn’t exist, but because their...
Product Manager & Order Manager Automatic Actions (Automations) New action (Orders): Close Packing Assistant (close the Packing Assistant interface automatically). New condition (Orders): Total volume of products in an order (useful for routing/automation based on order size). New action (Products): Add photo in Automatic Product Actions. Base Connect Separated “overwrite contact data”...
Base has long since grown beyond being just an order management tool. Our goal is to build a complete platform that supports every aspect of modern e-commerce. Today, we’re taking another major step in that direction with the launch of the Customer Module — a built-in, lightweight CRM available directly within Base. The module is designed exclusively for B2B relationships. It allows you to...
Walk into any Indian metro today and you can feel a shift in how people shop. The midnight chocolate craving, the missing coriander for dinner, the last-minute birthday candle, the forgotten shampoo, everything now arrives in minutes. This is the world of Q-commerce, the new-age model that has turned waiting into an outdated idea. For Indian sellers, this is not just another retail trend. It is a...
Walmart has become a critical channel for ecommerce brands looking to diversify revenue, reach new customers, and scale beyond traditional marketplaces. With its massive customer base, trusted brand, and expanding fulfillment capabilities, Walmart is increasingly part of long term marketplace strategies. But selling on Walmart successfully requires more than simply listing products. As brands...
Key Summary Amazon Multi-Channel Fulfilment (MCF) provides fast, reliable logistics using Amazon’s fulfilment network to ship orders from non-Amazon channels. Base.com connects all your sales channels, automates order routing, synchronises inventory in real time. Key difference: Amazon MCF handles the physical fulfilment. Base.com manages, automates, and optimises your entire multi-channel...
Let’s be straight with each other: The old rules of retail have been tossed out the window. For years, the name of the game in FMCG was scale, think massive production runs and slow-and-steady distribution. But today, the game is all about speed. The modern consumer doesn’t wait; they expect things instantly. This shift is precisely why Quick Commerce (Q-commerce), which promises...
The days of treating e-commerce fulfillment as a two-day promise are officially over. If you’re a brand selling consumer goods today, your competition isn’t just your rival’s product; it’s their delivery speed. This is the core principle driving the rapid proliferation of dark stores, the dedicated, customer-free fulfillment centers that are reshaping the urban retail landscape. Dark stores...