Key Summary 4EcoShop is a fast-growing UK online retailer offering 6,000+ healthy food, supplements and eco-friendly products. Before Base, the team struggled with unstable integrations across PrestaShop, Royal Mail and eBay. Base stabilised all systems, centralised operations, and reduced manual work dramatically. Order errors dropped, packing time improved by 20–30%, and customer inquiries...
We know the technological value of our system compared to the competition, but it is always gratifying when independent experts appreciate it as well. We are pleased to share that Base.com has been identified by Gartner® as an example of a Channel Integration App (CIA). Gartner® – A Global Benchmark for Technology Solutions Gartner® is a world-renowned American research and advisory company...
Product Manager and Order Manager Automatic Actions Added new options for the Modify custom field action in Returns: set, append, and mathematical operations. Added a new automatic action: Commission charged to order, along with a new condition: Includes commission type. Base Connect Functional updates to trade credit, including the introduction of Prepaid settlements. Base WMS Added a new tool...
Key Summary Base Analytics has officially launched in the UK, bringing next-level data clarity to scaling e-commerce operations. The redesigned tool is now fully integrated into your Base.com panel under Orders → Statistics. Track your full journey from GMV → Net Profit, identify your most profitable channels, and see exactly where your costs are eroding margin. Includes daily refreshed data...
Key Summary Brightpearl is an ERP-style retail platform built for established retailers needing deep accounting and reporting tools. Base.com is a next-generation e-commerce operations platform with 1,500+ integrations, automation-first workflows, and built-in AI optimisation. While Brightpearl focuses on finance and ERP features, Base.com automates the entire sales and fulfilment process — from...
Key Summary Black Friday 2025 is both the biggest sales opportunity and the toughest operational challenge for e-commerce sellers. Common pitfalls: order surges, stockouts, pricing errors, delivery delays, and rising return volumes — all driven by poor flow management. Automation is the game-changer: OMS and WMS systems synchronise orders, inventory, and logistics to keep operations under control...
What an incredible day! On 23rd October 2025, we hosted our first-ever Base Meet Up, Scale Up at RSA House in London, bringing together sellers, marketplaces, and partners from across the UK eCommerce ecosystem for a full day of learning, strategy, and inspiration. To everyone who joined us — thank you for making it such a special day. And for those who couldn’t make it — here’s your recap of the...
Key Summary Linnworks: Reliable UK system with strong inventory & shipping tools, but costs rise with add-ons and support can be slow. Base.com: All-in-one operations platform with 1,700+ integrations, advanced OMS/WMS, automation-first design. Transparent pricing: Pay monthly, cancel anytime — no add-ons or long-term contracts (unlike Linnworks). Automation advantage: Saves 5–10 hours per...
Key Summary Opportunity: Temu’s UK marketplace launch offers sellers massive visibility, fast-growing traffic, and dedicated local support. Integration: Base’s new Temu integration lets sellers manage orders, listings, and stock across channels — all from one dashboard. Advantage: Early adopters gain boosted exposure, faster delivery, and priority placement as Temu scales in the UK. Base...
Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in September. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions New condition: “Return in status for a specified number of days” – allows you to trigger automation based on how long a return...