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Base Changelog – May 2026

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Chengelog June 2025

Product Manager & Order Manager (OMS) API New methods for adding and retrieving locations New API methods have been added for adding locations and retrieving location data. Warehouse New advanced filters for warehouse documents New advanced filters are now available when filtering warehouse documents: Invoice number Receipt number Correction number Products (PIM) New bulk product operation:...

Target Plus Isn’t Like Other Marketplaces. Here’s How to Actually Succeed.

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seller packing and fulfilling orders for Target Plus marketplace

  Target Plus is not like other marketplaces. You cannot sign up and start selling. There is no self-serve integration or onboarding. Target hand-selects the brands it works with, and the product data requirements are stricter than anything you will encounter on Amazon or Walmart. That exclusivity is exactly what makes it valuable. For the right brand in the right category, Target Plus is...

Do you actually need an Enterprise OMS in 2026?

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If you run an ecommerce business doing meaningful volume across multiple channels, someone has probably told you that you need an Order Management System. They are right. What they might not have told you is that the OMS you actually need looks very different from what enterprise retailers and legacy software vendors have been selling for the last two decades. The honest answer in 2026: most...

Is Quick Commerce Right for Your D2C Brand? A Complete Quick Commerce Strategy Guide

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quick commerce d2c brand illustration with mobile app and instant delivery concept

Consumer expectations around delivery in India have shifted dramatically in the last three years. What once felt fast, like two-day shipping, is now considered slow in many urban markets. Today, quick commerce platforms promise delivery in 10 to 20 minutes, and consumers are increasingly choosing that convenience for everyday purchases. This change is reflected in numbers. India’s quick commerce...

How D2C Brands Scale from ₹10Cr to ₹100Cr

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How d2c brands scale from 10cr to 100cr illustration with growth chart and revenue scaling

As D2C brands, Crossing ₹10Cr in annual revenue feels like proof. The product works. Paid ads convert. Revenue is predictable. Investors return your calls. But ₹10Cr is validation, not scale. What got you here will not get you to ₹100Cr. In India, many D2C brands reach ₹5–10Cr. Far fewer cross ₹30Cr. Fewer still build profitable ₹50Cr businesses. And only a small fraction become durable ₹100Cr...

D2C Scaling Playbook for Indian Founders

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d2c scaling playbook for indian founders illustration with ecommerce growth dashboard and team collaboration

India’s consumer market is changing fast, and that is exactly why founders who want to grow a D2C brand in India need a clear scaling playbook, not just good products. What worked at 1 crore in revenue will not work at 50 crores. Customer acquisition costs on Meta have increased 25 to 40 percent in the last three years across most consumer categories. At the same time, return rates on...

Contribution Margin D2C Benchmarks by Category

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contribution margin benchmarks by category illustration with ecommerce analytics and growth chart

Indian sellers often calculate margins like a manufacturer, but selling online demands sharper tracking. If you do not know your real contribution margin D2C, scaling ads will only scale losses. India’s e-commerce market crossed INR 4,000 billion in 2024, which means higher competition, rising ad costs, and thinner margins for brands that do not track contribution properly. Here is what many...

Base Changelog – April 2026

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Chengelog June 2025

Product Manager & Order Manager (OMS) Automatic Actions Product Automatic Actions: select multiple warehouses for stock-related actions You can now select multiple warehouses in Product Automatic Actions that reference stock levels. This makes it easier to build automation rules that span more than one warehouse at the same time. New field “Payer” in Automatic Action: Add to delivery A new...

How to Sell on Walmart Marketplace: Getting Started and Growing as a Seller

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Walmart Marketplace has crossed 200,000 active sellers and attracts over 500 million monthly visitors. For US ecommerce brands, it’s no longer a secondary channel worth considering. It’s one of the most significant growth opportunities available right now. The timing is particularly good. Walmart’s 2026 New-Seller Savings program offers up to $75,000 in total value for new...

What Is a Good E-Commerce Efficiency Score for Home & Garden Retailers?

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Home and garden e-commerce is one of the hardest categories to scale efficiently. A retailer selling phone cases, cosmetics, or books may deal with fairly standard picking, packing, and shipping processes. But home and garden businesses rarely have that luxury. One order might contain a small decorative vase. The next might be a garden furniture set, bags of soil, a fragile mirror, live plants...

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