With more than 75 million active customers, Myntra has grown into India’s most trusted destination for fashion and lifestyle shopping. Unlike generic marketplaces, Myntra is built entirely around the fashion category, making it a strategic choice for brands selling apparel, footwear, accessories, and beauty products. It attracts high-intent buyers who are looking for the latest trends, premium...
Key Summary Manual inventory updates lead to overselling and poor customer experience — automation fixes this with real-time stock sync. Seasonal peaks (Christmas, Black Friday, summer) require smarter forecasting with AI-driven insights and product tagging. Inefficient warehouses waste time and money — barcode scanning, optimal picking routes, and OMS integration speed up fulfilment. Dead stock...
Key Summary Challenge: Fashion brands face high SKU counts, seasonal surges, and high return rates—making manual fulfilment unsustainable. Pain Point: Manual processes cause overselling, delayed shipments, errors, and negative customer reviews. Solution: Base automates OMS, WMS, and marketplace sync—handling bulk labels, instant tracking, and real-time stock control. Benefits: 30–50% faster...
Key Summary Challenges: Home & Garden sellers juggle bulky goods, fragile packaging, seasonal spikes, and compliance (like plant passports). Solution: Base.com automates shipping, warehouse workflows, compliance paperwork, and marketplace management. Benefits: 30–40% faster fulfilment, reduced shipping costs, fewer picking/packing errors, and higher marketplace visibility. Proof: Topiary...
Key Summary Challenge: Electronics sellers face SKU complexity, fragile products, high return rates, and operational bottlenecks as they scale. Pain Point: Manual fulfilment causes errors, rising costs, delays, and negative customer reviews. Solution: Base automates fulfilment, inventory sync, and returns with OMS, WMS, and real-time stock control. Benefits: 25% more orders processed with the...
Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in August. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions New condition for automatic actions – Return value Base Connect We added Base Connect tags in product printoutsWe added all...
Topiary Garden, an online Home and Garden retailer, specialises in high-quality irrigation products from trusted brands including Claber, Gardena, and Hozelock. Selling through Amazon, B&Q, eBay, and their own website, they have built a loyal customer base through reliable products and excellent service. But behind the scenes, inefficiencies were slowing them down. Their previous system for...
How Base and WorldFirst help you grow globally with confidence Expanding your e-commerce business internationally is exciting, but it’s not without its challenges. From juggling multiple marketplaces to handling supplier payments and currency exchange, sellers often face two big hurdles: Operational complexity: managing listings, stock, and workflows across channels. Financial friction: receiving...
Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in July. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions Additional connectors in automatic actionsThe ability to use Contains/Does not contain connectors in automatic actions in the fields...
Mark your calendars! This August 25–27, Base.com is heading to San Diego for the Walmart Marketplace Let’s Grow! 2025 Seller Summit. Following a phenomenal run at last year’s summit, we’re thrilled to return, ready to inspire, connect, and showcase how Base is transforming multichannel commerce for high-volume businesses. You’ll find us at Booth 60, and we’ve got something special prepared for...