The real work for an Indian e-commerce brand begins after the customer hits the buy button. With the Indian e-commerce market projected to surpass $115 billion by late 2026, the real battle for profitability is fought during the transit phase. Statistics show that while acquiring a new customer costs 5x more than retaining one, nearly 84% of Indian shoppers say they will not return to a brand...
In India, the complexity of moving products from a warehouse to a customer’s doorstep has evolved rapidly. For modern brands, the challenge is no longer just about receiving an order but ensuring that the logic behind fulfilling it is airtight. As businesses scale, they often encounter scenarios where a single order cannot be shipped in one go, perhaps because items are located in different...
Base has long since grown beyond being just an order management tool. Our goal is to build a complete platform that supports every aspect of modern e-commerce. Today, we’re taking another major step in that direction with the launch of the Customer Module — a built-in, lightweight CRM available directly within Base. The module is designed exclusively for B2B relationships. It allows you to...
The difference between a growing D2C brand and a struggling one often comes down to how they handle the products they don’t have on the shelf yet. Whether it is a sudden surge during the Diwali sale or a high-anticipation product launch, managing inventory gaps is a daily reality for Indian sellers. When a customer lands on your website and finds a “Sold Out” badge, you...
The Indian retail market is currently navigating a period of rapid growth, but for many sellers, this growth comes with a hidden cost. While getting a customer to complete a purchase is a win, the real challenge begins after the package leaves the warehouse. In a landscape where Cash on Delivery remains a preferred choice for millions, managing the lifecycle of an order is complex. Leading brands...
Walk into any Indian metro today and you can feel a shift in how people shop. The midnight chocolate craving, the missing coriander for dinner, the last-minute birthday candle, the forgotten shampoo, everything now arrives in minutes. This is the world of Q-commerce, the new-age model that has turned waiting into an outdated idea. For Indian sellers, this is not just another retail trend. It is a...
Walmart has become a critical channel for ecommerce brands looking to diversify revenue, reach new customers, and scale beyond traditional marketplaces. With its massive customer base, trusted brand, and expanding fulfillment capabilities, Walmart is increasingly part of long term marketplace strategies. But selling on Walmart successfully requires more than simply listing products. As brands...
Key Summary Amazon Multi-Channel Fulfilment (MCF) provides fast, reliable logistics using Amazon’s fulfilment network to ship orders from non-Amazon channels. Base.com connects all your sales channels, automates order routing, synchronises inventory in real time. Key difference: Amazon MCF handles the physical fulfilment. Base.com manages, automates, and optimises your entire multi-channel...
Let’s be straight with each other: The old rules of retail have been tossed out the window. For years, the name of the game in FMCG was scale, think massive production runs and slow-and-steady distribution. But today, the game is all about speed. The modern consumer doesn’t wait; they expect things instantly. This shift is precisely why Quick Commerce (Q-commerce), which promises...
The days of treating e-commerce fulfillment as a two-day promise are officially over. If you’re a brand selling consumer goods today, your competition isn’t just your rival’s product; it’s their delivery speed. This is the core principle driving the rapid proliferation of dark stores, the dedicated, customer-free fulfillment centers that are reshaping the urban retail landscape. Dark stores...