Product Manager & Order Manager (OMS) Automatic Actions New condition: Return form (Orders) A new condition for Orders lets you check which return form a return was created from. You can then trigger different actions based on the form — especially useful for merchants running multiple brands or sales entities who need to separate return workflows. Additional Fields (list-type): multi-select...
Reaching ₹10Cr ARR feels like validation. It tells you the product works, customers are buying, and demand exists. But this is also the stage where many Indian D2C brands unknowingly enter risky territory. The numbers look good on the surface, yet cash pressure slowly starts building in the background. Till this point, growth hides inefficiencies. Discounts feel manageable, ad spends feel...
The Operations Playbook for Growing Walmart Marketplace Brands Walmart Marketplace is quickly becoming one of the most competitive and profitable channels for eCommerce brands. To succeed, sellers need strong operational fundamentals, not just great products. We partnered with SellCord to break down the key strategies every Walmart seller should implement to scale efficiently. 1. Optimize Product...
How to Spot Bottlenecks Before They Slow Your Growth Growing an e-commerce business should create momentum. But for many brands, growth creates something else entirely: more complexity, more manual work, and more operational friction. Orders increase. Channels multiply. Inventory gets harder to manage. Teams spend more time fixing issues than improving performance. And that raises an important...
In the Indian e-commerce ecosystem, returns to origin (RTO) are often dismissed as a cost of doing business. A necessary evil. A customer-first compromise. But the numbers tell a far more dangerous story. In 2025 alone, Indian sellers lost nearly ₹2 lakh crore in revenue due to returns. What was once positioned as a retention lever has quietly transformed into one of the largest profit leakages...
Product Manager & Order Manager Automatic Actions (Automations) New action (Orders): Close Packing Assistant (close the Packing Assistant interface automatically). New condition (Orders): Total volume of products in an order (useful for routing/automation based on order size). New action (Products): Add photo in Automatic Product Actions. Base Connect Separated “overwrite contact data”...
In Indian e-commerce circles, crossing the ₹50 Cr GMV mark is quietly known as the Valley of Death. It’s the stage where momentum stalls, margins thin out, and ambition collides with reality. Data consistently shows that nearly 65% of Indian brands remain trapped in the ₹1–50 Cr GMV revenue band, unable to make the leap to the coveted ₹100 Cr milestone. The reason isn’t demand. It isn’t marketing...
India’s e-commerce boom looks spectacular on the surface. With the market racing toward $163 billion by 2026, growth headlines are everywhere. Order volumes are up. GMV charts are green. Dashboards look healthy. But here’s the uncomfortable truth most sellers discover too late: top-line growth is often a vanity metric. A brand celebrating a 30% jump in orders may actually be bleeding cash...
Automatic actions in Base.com are built on a simple idea: when something happens in the system, the next step should happen automatically. Base already knows the event. The value comes from deciding what should happen next, and under which conditions. Every automatic action has three parts: An event that starts the rule Conditions that decide when it applies Actions that run once those conditions...
For Indian sellers, growth is often overshadowed by a silent profit-killer: Return to Origin (RTO). For D2C brands, an order is only a “sale” once the cash is in the bank. However, with Cash on Delivery (COD) still accounting for over 60% of transactions in India, the risk of a package traveling across the country only to be refused at the doorstep is a reality that drains margins...