The Indian retail story is being fundamentally rewritten. For years, the narrative was dominated by massive horizontal marketplaces, seemingly unassailable in their scale and discounts. Today, however, a new force is reshaping the landscape: the Direct-to-Consumer (D2C) brand. These fast-growing Indian enterprises are not just surviving alongside the giants; they are building superior, highly...
Key Summary Brightpearl is an ERP-style retail platform built for established retailers needing deep accounting and reporting tools. Base.com is a next-generation e-commerce operations platform with 1,500+ integrations, automation-first workflows, and built-in AI optimisation. While Brightpearl focuses on finance and ERP features, Base.com automates the entire sales and fulfilment process — from...
What an incredible day! On 23rd October 2025, we hosted our first-ever Base Meet Up, Scale Up at RSA House in London, bringing together sellers, marketplaces, and partners from across the UK eCommerce ecosystem for a full day of learning, strategy, and inspiration. To everyone who joined us — thank you for making it such a special day. And for those who couldn’t make it — here’s your recap of the...
Key Summary Linnworks: Reliable UK system with strong inventory & shipping tools, but costs rise with add-ons and support can be slow. Base.com: All-in-one operations platform with 1,700+ integrations, advanced OMS/WMS, automation-first design. Transparent pricing: Pay monthly, cancel anytime — no add-ons or long-term contracts (unlike Linnworks). Automation advantage: Saves 5–10 hours per...
Key Summary Opportunity: Temu’s UK marketplace launch offers sellers massive visibility, fast-growing traffic, and dedicated local support. Integration: Base’s new Temu integration lets sellers manage orders, listings, and stock across channels — all from one dashboard. Advantage: Early adopters gain boosted exposure, faster delivery, and priority placement as Temu scales in the UK. Base...
Base is being expanded with new modules, features and options every day. Below is a list of the modifications made in September. The most important updates are described in separate blog posts as they are implemented. Product Manager and Order Manager Automatic Actions New condition: “Return in status for a specified number of days” – allows you to trigger automation based on how long a return...
Cross-border sales usually bring two associations: greater reach and… greater chaos. Different languages, different rates, different shopping habits—plus yet more integrations and updates. There’s a better way. The Base + OnBuy marketplace duo was built to scale your sales across 21 European markets. What is OnBuy and why is it worth it? OnBuy is one of the fastest-growing marketplaces in Europe...
Key Summary Challenge: Managing complex e-commerce workflows with limited efficiency. Solution: Base provided seamless onboarding, team-wide support, and warehouse management tools. Outcome: Time saved, streamlined order management, and enthusiastic adoption by staff. Reason for Choosing Base: Strong support, competitive pricing, and ease of use compared to alternatives like Linnworks...
If you’re a D2C seller in India, the festive season is when everything ramps up – sales, traffic, competition, and opportunity. Whether it’s Diwali, Dussehra, or Christmas, shoppers flood platforms like Amazon and Flipkart looking for products that fit the occasion. This is your chance to grow your brand, reach new customers, and boost your revenue in a big way. But there’s a...
With more than 75 million active customers, Myntra has grown into India’s most trusted destination for fashion and lifestyle shopping. Unlike generic marketplaces, Myntra is built entirely around the fashion category, making it a strategic choice for brands selling apparel, footwear, accessories, and beauty products. It attracts high-intent buyers who are looking for the latest trends, premium...