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In the grocery industry, timing, freshness, and flawless logistics are everything. Base.com automates key processes for the supermarket category: it manages expiry dates, streamlines picking from different zones, and prioritises shipments to ensure products always arrive fresh. All from a single platform, fully prepared to scale with your business.
Grocery products have a short shelf life, and every delivery delay means the risk of losses. Base.com helps you manage product rotation with a WMS that tracks expiry dates, automatically marks products for markdowns, and sends alerts to the warehouse with suggestions for the best rotation strategy. Thanks to tags and order priorities, the system knows which parcels need to be dispatched first—such as those requiring same-day delivery.
Food products lose freshness quickly, making returns and resales difficult. Base.com helps you manage this process efficiently. Customers can automatically receive clear instructions via email or SMS, and packers get personalised messages—for example, reminders to include an information leaflet explaining the returns process. The system also differentiates between products that can be returned and those that should be immediately removed from sale.
Customers often buy in advance but want delivery “on Thursday between 6 and 8 pm.” For many sales systems in grocery and drinks retail, that’s a challenge—but for Base.com, it’s standard. With flexible automation, the system delays shipments to the requested date and time. Orders are appropriately flagged, added to the task list at the right moment, and dispatched on time—matching the buyer’s preference.
Supermarket logistics often mean managing three warehouses in one—each with different temperatures and working hours. The advanced WMS in Base.com automatically distributes picking tasks across zones: freezer, chiller, and dry storage. It ensures that temperature-sensitive products spend as little time as possible outside controlled environments, adding instructions like “Pack with dry ice.” It also supports the entire logistics process with integrations to various delivery methods. Orders with express delivery or specified time slots can be tagged with special labels. Implementing this model requires a tailored approach and solutions that fit your specific warehouse structure—our team of experts is here to help.
Tesco Marketplace Tesco has introduced its online marketplace, allowing customers to purchase thousands of products from various brands alongside their groceries. The marketplace features items across categories like homeware, garden, toys, and pet care. Customers can earn Clubcard points on all marketplace purchases, and orders are fulfilled directly by the suppliers.
Amazon As one of the UK's largest online marketplaces, Amazon offers extensive reach for grocery sellers. With categories dedicated to food and household essentials, it provides a robust platform to connect with a vast customer base.
eBay A well-established platform in the UK, eBay is a go-to marketplace for both new and surplus grocery items. Its auction and fixed-price formats cater to a wide range of customers seeking everything from everyday essentials to specialty products.
OnBuy A rapidly growing UK-based marketplace, OnBuy offers a fair and transparent platform for sellers. With its commitment to not competing with its sellers and a growing customer base, it's an excellent choice for expanding your online presence in the grocery sector.
Want to always stay one step ahead of the competition? Price automation in Base.com lets you respond dynamically to competitor price changes. Keep your offers attractive, increase sales, and win customers. The tool ensures your prices are always up-to-date, profitable, and aligned with your business goals. It’s a simple yet powerful tool for anyone looking to stay competitive in e-commerce.
Learn more about price automationManaging returns from multiple platforms, restocking inventory, invoice adjustments, and refunds—these are just some of the improvements you’ll find for free in Base.com. We offer a comprehensive, automated solution that streamlines the returns process from start to finish. Provide customers with a return form that matches your shop’s branding, with options to set language, availability period, exclude certain products, and add FAQ links.
Base Connect automates data exchange between your business and partners—shops, wholesalers, and warehouses. Orders, stock, and products are updated automatically, without emails, files, or errors. Easily integrate new partners and automate data exchange. You’ll handle more orders, cut costs, and increase your competitiveness.
Learn more about Base ConnectResponso is the command centre for your customer service. All messages from eBay, Amazon, your online shop, and social media come into one panel. Automated replies, Base.com integration, and AI support help your team communicate quickly and effectively. Manage returns, reviews, and tasks without chaos—all in one place.
Learn more about ResponsoWant to know how much you could gain with Base.com? Enter a few details into our calculator and in just 14 seconds you’ll get an estimated increase in sales and cost savings. No complex analyses—just concrete numbers to help you make informed business decisions.
Calculate impactBase.com empowers you to manage your entire sales process in one place. Beyond its extensive features, it gives you access to a product warehouse where you can build your product database, a panel for bulk listing to marketplaces, and seamless integrations with your online store and key marketplaces.
Functions overviewOrder ManagerMarketplace ManagerProduct ManagerPrice automationWMSShipping managementWorkflow automationBase ConnectAI for e-commerce
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