How do I reduce COD return-to-origin (RTO) orders in India?

COD RTOs can be reduced with order confirmation calls or WhatsApp, small prepaid booking fees, and UPI-based discounts. Incentivizing prepaid payments and verifying addresses before dispatch helps sellers cut RTO rates significantly and protect margins.

What happens to products after customers return them?

Returned products are inspected, graded, and sorted. Restockable items go back into inventory, defective ones are refurbished or sold as open-box, and unsellable products are recycled or disposed of responsibly. This process ensures value recovery and minimizes waste.

Why does reverse logistics cost more than forward shipping in India?

Reverse logistics is complex and unpredictable. Couriers must collect from dispersed addresses, shipments are irregular, and inspection adds overhead. Unlike bulk forward shipping, returns lack scale, making pickup, transport, and handling costs often higher than original delivery charges.

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