Manage Product Information – Sell Everywhere
Create, organise, synchronise, and eliminate chaos in your product data. Base is your centre for product information management—automated, scalable, and ready for multi-channel sales.
What Do You Gain from Managing Product Information in Base?
Data Consistency Across the Team Say goodbye to errors caused by scattered information. Base PIM is a single, reliable source of product data—accessible to everyone from marketing to logistics. It streamlines work, reduces the risk of mistakes, and builds customer trust.
Automation of Product Information Import products, images, descriptions, prices, and specifications, or leverage AI to create fresh product descriptions. Additionally, streamline category matching, product parameter alignment, and background removal from images.
Greater Visibility on Marketplaces By tailoring content to each sales channel, your products respond better to customer searches and rank higher. That’s more traffic and higher conversions—without increasing your advertising budget.
Ready for International Expansion Integrated translations and Multi EAN support make it easy to adapt your listings to different market requirements. It’s a real opportunity to enter international sales quickly—without language barriers.
Discover the Capabilities of Base PIM
One Source of Truth – Complete Data Consistency
Say goodbye to the chaos of scattered information. With Base, all your product data is in one place. The Product Card Information section is the heart of the Base PIM system, serving as the single, reliable source of up-to-date, complete, and verified product information for everyone in your business. This eliminates the data discrepancies often found in e-commerce businesses using multiple systems. Data consistency not only saves time and reduces errors but also builds trust with your customers and business partners.
Channel-Specific Content
Maximise the potential of every platform with tailored content. Base lets you create separate versions of descriptions, titles, images, and attributes for each sales channel. Each marketplace has its own customer preferences and search algorithms—Amazon’s A9 and eBay’s Cassini, for example, reward unique, platform-specific content that matches user searches. Create content that meets the SEO requirements of each marketplace and increases your product’s visibility.
Efficient Multi-Channel Sales
With Base PIM, listing products across multiple online shops and marketplaces becomes incredibly simple. Instead of manually entering the same information into different systems, you only need to update the data in one place—and the system automatically synchronises it with all connected sales channels. This saves time and minimises the risk of errors.
Product Tags for Smart Organisation
With tags, you gain full control over how you organise, filter, and automate product management. They offer unlimited flexibility—create them as needed for marketing campaigns, specific sales channels, or product statuses. Tags can trigger automatic actions or serve as conditions for sales rules. The system can automatically update prices for all products tagged as “Spring Promotion” or generate descriptions for a new collection. Tags also make it easy to filter products precisely and list them on the right platforms.
Predefined Parameters to Eliminate Chaos
The predefined parameter system puts an end to messy tables, inconsistencies, and errors when listing products. Instead of randomly defined attributes, you get a standardised structure where each parameter has a specific format and group. This means fast filtering, easy editing, and full compliance with marketplace requirements. Your data is consistent, organised, and ready for bulk use. It simplifies managing even the largest catalogues—you can quickly update information, identify gaps and duplicates, or group products.
Bulk Operations – Thousands of Changes with One Click
Bulk operations are the foundation of efficient management for large product catalogues. Base lets you edit, delete, categorise, change prices, translate, or generate descriptions for thousands of SKUs at once. Create your own operation templates and run them automatically—daily, weekly, or when specific conditions are met. Saved templates can be reused multiple times, ensuring consistency. It’s a reliable support system for your team.
Relationships: Supporting Cross-Selling and Up-Selling
Build smart connections in your catalogue. The Relationships section lets you link products into bundles, show alternatives, display compatible parts, or highlight items from the same collection. It’s a great tool for increasing basket value and improving the customer shopping experience. By showing related products, you make purchasing decisions easier and boost complementary sales.
Automatic SKU and Multi EAN Generation
Base automatically generates unique SKUs based on your rules—including categories, variants, brands, and other parameters. The Multi EAN feature solves the issue of products with multiple EANs by supporting several codes for a single product. This is essential when the same item has different identifiers depending on the market or packaging. It’s not only a simplification for logistics and warehousing but also ensures correct product identification in sales systems.
Automatic Descriptions with Artificial Intelligence
With built-in AI, you can create product descriptions, technical specifications, or listing titles in seconds. The system analyses product data and generates professional, engaging content tailored to your industry, brand voice, and product specifics. You can focus on sales strategy while AI delivers high-quality content that attracts customers and drives conversions.
Professional Translations into Multiple Languages at Once
The integrated DeepL translator in Base lets you translate descriptions, attributes, tags, and other product data into dozens of languages with a single click—preserving industry context. It’s a huge time-saver for companies entering new markets and significantly reduces content localisation costs. With this feature, you can easily build a multilingual catalogue, improve SEO, and boost sales across multiple countries simultaneously.
Automatic Background Removal from Product Photos
Base automatically removes backgrounds from product photos, preparing them to meet the requirements of marketplaces like eBay and Amazon. There’s no need for a graphic designer or special tools—everything happens automatically. This feature improves the visual presentation of products and reduces the risk of listings being rejected due to incorrect image formatting.
