COD order management in India is not a payment method problem. It is an operational infrastructure problem. The brands struggling with RTO, remittance delays, and working capital strain are not struggling because they offer COD. They are struggling because their systems were not built to manage COD at scale. COD still accounts for approximately 45% of Indian D2C orders, down from higher levels a...
Returns management in D2C India is one of the most expensive operational problems a growing brand faces, and one of the least systematically solved. Most founders track forward logistics obsessively: cost per shipment, courier performance, and delivery SLA. Returns get managed reactively. A courier drops a bag at the warehouse. Someone inspects it eventually. The unit either gets restocked or...
How to manage inventory across warehouses efficiently comes down to four connected layers working together: one shared stock ledger, smart order-to-warehouse allocation, GST-compliant interstate transfer handling, and warehouse-level reconciliation. Miss any one layer and the other three cannot fully compensate, since a brand with perfect allocation logic still oversells if its underlying stock...
An inventory management system in India does one job: it keeps the number your system shows and the number in your warehouse the same. When those two numbers diverge- and they always do without the right system- you oversell on channels, stock out on bestsellers, hold dead inventory you cannot see, and make procurement decisions on data that is already wrong. For Indian D2C brands operating...
Every founder, operator, and investor making decisions about Indian D2C right now needs to be working from the same set of verified numbers. The D2C ecommerce India statistics in 2026 collected here cover market size, order volumes, geographic expansion, COD dynamics, RTO rates, fulfillment costs, retention benchmarks, and operational performance, pulled from Unicommerce, Mordor Intelligence...
ERP vs OMS ecommerce in India is one of the most searched and most misunderstood software decisions that Indian D2C founders face as they scale. Both systems touch inventory, orders, and fulfillment. The overlap in surface-level descriptions makes the choice feel harder than it is. The confusion is understandable. Businesses that handle physical products often reach a point where spreadsheets...
How to manage inventory across warehouses efficiently comes down to four connected layers working together. These are one shared stock ledger, smart order-to-warehouse allocation, GST-compliant interstate transfer handling, and warehouse-level reconciliation. Miss any one layer, and the other three cannot fully compensate. A brand with perfect allocation logic still oversells if its stock ledger...
Inventory accuracy improves when you close the specific points where stock data drifts from physical reality: unverified receiving, visual-only picking, disconnected returns, and manual adjustments with no audit trail. Businesses in 2024 achieved only an 83% average inventory accuracy rate across ecommerce operations, and closing that gap requires ten specific, provable methods rather than one...
A warehouse management system in India is software that controls and optimizes every physical operation inside a fulfillment center, from the moment inbound stock arrives to the moment an order leaves for dispatch. It manages where inventory lives, how it is picked, how orders are packed, and how returns are processed and restocked. For Indian D2C brands, a warehouse management system in India is...
Connecting your ERP to the rest of your business stack promises one thing: a single source of truth. Orders, inventory, pricing, and finance all talk to each other, all the time. In practice, most teams hit the same handful of roadblocks along the way. This article walks through the most common ERP integration challenges and the actual fixes. What are the main ERP integration challenges? Most ERP...