Introduction: From a Personal Search to a Multi-Channel Supplement Brand Best Immune International started with a mission to provide affordable, high-quality supplements. Founder Jerry Cohen spent years researching laboratories and suppliers. After a two-year search for the right manufacturing partner, the brand launched on Amazon UK in 2019 and quickly gained traction. But rapid growth meant...
Base has long since grown beyond being just an order management tool. Our goal is to build a complete platform that supports every aspect of modern e-commerce. Today, we’re taking another major step in that direction with the launch of the Customer Module — a built-in, lightweight CRM available directly within Base. The module is designed exclusively for B2B relationships. It allows you to...
Walmart has become a critical channel for ecommerce brands looking to diversify revenue, reach new customers, and scale beyond traditional marketplaces. With its massive customer base, trusted brand, and expanding fulfillment capabilities, Walmart is increasingly part of long term marketplace strategies. But selling on Walmart successfully requires more than simply listing products. As brands...
Key Summary Amazon Multi-Channel Fulfilment (MCF) provides fast, reliable logistics using Amazon’s fulfilment network to ship orders from non-Amazon channels. Base.com connects all your sales channels, automates order routing, synchronises inventory in real time. Key difference: Amazon MCF handles the physical fulfilment. Base.com manages, automates, and optimises your entire multi-channel...
Key Summary Mirakl Connect allows sellers to expand across Mirakl-powered retailer marketplaces (B&Q, Decathlon, Debenhams, Macy’s). It provides catalogue mapping, order import/export APIs, status updates, and basic shipment workflows – but not full OMS or WMS capabilities. Base.com is a complete multi-channel operations platform (OMS + WMS + shipping + automation + repricing)...
Key Summary Base Connect is a global B2B automation layer that links sellers, dropshippers, suppliers, wholesalers and fulfilment partners in real time — anywhere in the world. It synchronises products, stock, pricing, orders, returns and workflows across both sides of the supply chain. Fully integrated into Base OMS, WMS, PIM and Automation tools — no extra software needed. Designed for...
Product Manager and Order Manager Automatic Actions Extended options for the “Postcode” conditionIn Automatic Actions, we’ve added the operators “Starts with” and “Ends with” to the Postcode condition. Base Connect Trade credit – recurring settlements We’ve added a feature for automatic generation of technical orders and collective invoices for Connect partners.This option reduces the need to...
We know the technological value of our system compared to the competition, but it is always gratifying when independent experts appreciate it as well. We are pleased to share that Base.com has been identified by Gartner® as an example of a Channel Integration App (CIA). Gartner® – A Global Benchmark for Technology Solutions Gartner® is a world-renowned American research and advisory company...
Product Manager and Order Manager Automatic Actions Added new options for the Modify custom field action in Returns: set, append, and mathematical operations. Added a new automatic action: Commission charged to order, along with a new condition: Includes commission type. Base Connect Functional updates to trade credit, including the introduction of Prepaid settlements. Base WMS Added a new tool...
Key Summary Brightpearl is an ERP-style retail platform built for established retailers needing deep accounting and reporting tools. Base.com is a next-generation e-commerce operations platform with 1,500+ integrations, automation-first workflows, and built-in AI optimisation. While Brightpearl focuses on finance and ERP features, Base.com automates the entire sales and fulfilment process — from...