Did you know that an average Indian online seller loses nearly ₹5.6 crore in missed business opportunities due to implementation delays and fragmented workflows? In the fast-moving Indian e-commerce landscape, where a consumer’s attention span is shorter than the time it takes to skip a YouTube ad, every second counts. Yet, many businesses are still operating with a “digital...
The Operations Playbook for Growing Walmart Marketplace Brands Walmart Marketplace is quickly becoming one of the most competitive and profitable channels for eCommerce brands. To succeed, sellers need strong operational fundamentals, not just great products. We partnered with SellCord to break down the key strategies every Walmart seller should implement to scale efficiently. 1. Optimize Product...
How to Spot Bottlenecks Before They Slow Your Growth Growing an e-commerce business should create momentum. But for many brands, growth creates something else entirely: more complexity, more manual work, and more operational friction. Orders increase. Channels multiply. Inventory gets harder to manage. Teams spend more time fixing issues than improving performance. And that raises an important...
Product Manager & Order Manager Automatic Actions (Automations) New action (Orders): Close Packing Assistant (close the Packing Assistant interface automatically). New condition (Orders): Total volume of products in an order (useful for routing/automation based on order size). New action (Products): Add photo in Automatic Product Actions. Base Connect Separated “overwrite contact data”...
Automatic actions in Base.com are built on a simple idea: when something happens in the system, the next step should happen automatically. Base already knows the event. The value comes from deciding what should happen next, and under which conditions. Every automatic action has three parts: An event that starts the rule Conditions that decide when it applies Actions that run once those conditions...
Base has long since grown beyond being just an order management tool. Our goal is to build a complete platform that supports every aspect of modern e-commerce. Today, we’re taking another major step in that direction with the launch of the Customer Module — a built-in, lightweight CRM available directly within Base. The module is designed exclusively for B2B relationships. It allows you to...
The Indian retail market is currently navigating a period of rapid growth, but for many sellers, this growth comes with a hidden cost. While getting a customer to complete a purchase is a win, the real challenge begins after the package leaves the warehouse. In a landscape where Cash on Delivery remains a preferred choice for millions, managing the lifecycle of an order is complex. Leading brands...
Walmart has become a critical channel for ecommerce brands looking to diversify revenue, reach new customers, and scale beyond traditional marketplaces. With its massive customer base, trusted brand, and expanding fulfillment capabilities, Walmart is increasingly part of long term marketplace strategies. But selling on Walmart successfully requires more than simply listing products. As brands...
Key Summary Amazon Multi-Channel Fulfilment (MCF) provides fast, reliable logistics using Amazon’s fulfilment network to ship orders from non-Amazon channels. Base.com connects all your sales channels, automates order routing, synchronises inventory in real time. Key difference: Amazon MCF handles the physical fulfilment. Base.com manages, automates, and optimises your entire multi-channel...
Key Summary Mirakl Connect allows sellers to expand across Mirakl-powered retailer marketplaces (B&Q, Decathlon, Debenhams, Macy’s). It provides catalogue mapping, order import/export APIs, status updates, and basic shipment workflows – but not full OMS or WMS capabilities. Base.com is a complete multi-channel operations platform (OMS + WMS + shipping + automation + repricing)...