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In this industry, there’s no room for mistakes. Fragile products, fierce competition, complex logistics, and a flood of returns are part of everyday life for anyone selling electronics. Base.com is the platform that keeps pace with you, thanks to automation, thousands of integrations, and advanced warehouse management features. Focus on growing your business—let us handle the rest.
Customers expect delicate electronics to arrive in perfect condition. Every packing error costs money—and trust. With automation in Base.com, your warehouse staff receive specific instructions (e.g. “Fragile—glass” alerts) and recommendations for suitable shipping insurance. Customers will appreciate this attention to detail, while you gain the assurance that every stage of the shipping process follows a scenario designed precisely to your requirements.
Electronic devices can be faulty or fail to meet customer expectations, increasing the likelihood of returns and claims. Handling these cases requires technical verification (e.g. completeness, damage checks). With the Returns Assistant, you can design your own returns process, tailored to how your service team operates. The platform finds the order and assigns the product an appropriate status (e.g. awaiting testing, under repair, ready for replacement). Staff are guided step-by-step—from intake to decision, to dispatching a replacement or issuing a refund. Additionally, if a returned product is still in working order, you can move it to an outlet warehouse and sell it again on another marketplace account or in a different pricing group.
For some electronic products, tracking serial numbers is essential for warranty and claims management. In Base.com, you can assign serial numbers to dispatch documents. This feature simplifies product identification and streamlines after-sales service. What’s more, the WMS module’s individual item tracking capability enables tight control over shipments. You can also monitor the specific batch from which the item was shipped.
We know that alongside devices, you also sell thousands of small parts (like cables, connectors, cases, or components). The variety of items and the similarity between some products increases the risk of mistakes during order picking. Base.com’s WMS module oversees every step of the picking process—staff scan the location and product, and the system instantly confirms accuracy or flags any discrepancies. The system can also send a photo or description of the product to the warehouse terminal, helping staff identify items when picking similar-looking parts. Once packed, with a single click you can generate the shipping label, send a customer notification, and update the order status. Faster, simpler, and error-free.
Amazon The world’s largest online marketplace, Amazon is a key platform for electronics sellers. With a vast customer base and robust logistics network, it offers unparalleled reach for products ranging from smartphones to home appliances.
eBay A well-established marketplace in the UK, eBay provides a flexible platform for selling both new and refurbished electronics. Its auction and fixed-price formats cater to a wide range of customers seeking everything from gadgets to accessories.
OnBuy A fast-growing UK-based marketplace, OnBuy offers a fair and transparent platform for electronics retailers. With its commitment to not competing with its sellers and a growing customer base, it's an excellent choice for expanding your online presence.
Back Market Specializing in refurbished electronics, Back Market is a leading platform for sustainable tech sales. It connects sellers with environmentally conscious consumers looking for quality refurbished devices, from smartphones to laptops.
Want to always stay one step ahead of the competition? Price automation in Base.com lets you respond dynamically to competitor price changes. Keep your offers attractive, increase sales, and win customers. The tool ensures your prices are always up-to-date, profitable, and aligned with your business goals. It’s a simple yet powerful tool for anyone looking to stay competitive in e-commerce.
Learn more about price automationManaging returns from multiple platforms, restocking inventory, invoice adjustments, and refunds—these are just some of the improvements you’ll find for free in Base.com. We offer a comprehensive, automated solution that streamlines the returns process from start to finish. Provide customers with a return form that matches your shop’s branding, with options to set language, availability period, exclude certain products, and add FAQ links.
Base Connect automates data exchange between your business and partners—shops, wholesalers, and warehouses. Orders, stock, and products are updated automatically, without emails, files, or errors. Easily integrate new partners and automate data exchange. You’ll handle more orders, cut costs, and increase your competitiveness.
Learn more about Base ConnectResponso is the command centre for your customer service. All messages from eBay, Amazon, your online shop, and social media come into one panel. Automated replies, Base.com integration, and AI support help your team communicate quickly and effectively. Manage returns, reviews, and tasks without chaos—all in one place.
Learn more about ResponsoWant to know how much you could gain with Base.com? Enter a few details into our calculator and in just 14 seconds you’ll get an estimated increase in sales and cost savings. No complex analyses—just concrete numbers to help you make informed business decisions.
Calculate impactBase.com empowers you to manage your entire sales process in one place. Beyond its extensive features, it gives you access to a product warehouse where you can build your product database, a panel for bulk listing to marketplaces, and seamless integrations with your online store and key marketplaces.
Functions overviewOrder ManagerMarketplace ManagerProduct ManagerPrice automationWMSShipping managementWorkflow automationBase ConnectAI for e-commerce
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