Selling Cosmetics and Health Products?
We’ll Take Care of Your E‑Commerce

You focus on helping customers look and feel their best—let us take care of your e-commerce operations. Base.com is a modern platform for managing sales of cosmetics, perfumes, supplements, and health products, bringing your shop, wholesalers, and marketplace channels together in one place. Automate order handling, manage seasonal and short-term products, control stock levels, and grow your sales. Choose Base.com to nurture your business just as you help your customers nurture themselves.

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Facing Industry Challenges? We Have Solutions.

A Platform Tailored To The Health & Beauty Category

Expiry Dates

Selling expired products can result in customer complaints and legal penalties, so efficient expiry date management is crucial in your sector. Base.com offers advanced system solutions that not only support stock management (FEFO, LIFO) but also introduce notifications and packing-stage locks, prompting staff to verify product expiry. We help minimise human errors, protecting both your business and your customers.

Damage During Transport

Fragile bottles and jars? That’s a delicate issue—and one we’ve solved with smart technology. The system automatically alerts staff about products requiring extra care during packing, generates fragile labels, and suggests protective packaging to reduce the risk of damage in transit. With Base.com, you’ll reduce returns, improve customer experience, and earn positive reviews.

Batch Tracking

Need to recall a faulty batch of health or beauty products quickly, with minimal risk to customers? Base.com’s WMS module lets you track batches with precision—instantly identifying their location and blocking their sale. The system can also notify customers who purchased affected products, ensuring a swift and professional response.

Small Packages—Big Mistakes

Health and beauty products often come in small packages that differ only in subtle details, increasing the risk of picking errors. Base.com’s WMS solutions make order picking easier with precise SKU locations, mandatory barcode scanning, and product images displayed during picking. This reduces the risk of sending the wrong item to customers, cuts down on complaints, and boosts customer satisfaction.

Bundles and Free Gifts

Product bundles are a popular marketing tactic in the health & beauty industry, meaning you need to pre-assemble them and list them properly. Similarly, adding free gifts—staff need to remember to include them and follow shipping rules. Why not simplify this? With Base.com’s Product Manager, you can easily create bundles with a single code. The system also reminds staff to include free gifts in orders according to your rules, e.g. for orders over a certain value.

Hazardous Goods

Selling perfumes, aerosols, nail polishes? Base.com’s WMS lets you mark products as hazardous and apply the necessary special handling rules for storage and shipping. Set the rules for these products, and the system will automatically choose a safe shipping method and an approved carrier at the picking stage.

Test all system integrations and functions free of charge for 14 days

Sell Where Your Customers Are

Integrate Your Sales With The Biggest Platforms

Superdrug Marketplace Superdrug is one of the UK’s leading health and beauty retailers, offering a dedicated marketplace where you can reach millions of customers searching for cosmetics, skincare, haircare, and wellness products.

SHEIN Originally famous for fashion, SHEIN has rapidly expanded into health and beauty, offering a strong marketplace for makeup, skincare, haircare, and nail products. An excellent choice for sellers looking to tap into a large and engaged customer base.

Debenhams A well-known UK department store brand, Debenhams Marketplace offers a platform to showcase health and beauty products alongside other lifestyle categories. A trusted name that draws significant online traffic, ideal for building brand recognition and growing your reach.

eBay A household name in UK e-commerce, eBay is a flexible platform for selling both branded and niche health and beauty products. With options for fixed-price and auction formats, it’s perfect for connecting with both bargain hunters and loyal repeat customers.

E-Commerce with Full Support

Competitive Prices Without the Effort

Want to always stay one step ahead of the competition? Price automation in Base.com lets you respond dynamically to competitor price changes. Keep your offers attractive, increase sales, and win customers. The tool ensures your prices are always up-to-date, profitable, and aligned with your business goals. It’s a simple yet powerful tool for anyone looking to stay competitive in e-commerce.

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Intuitive Returns in Your E-Commerce

Managing returns from multiple platforms, restocking inventory, invoice adjustments, and refunds—these are just some of the improvements you’ll find for free in Base.com. We offer a comprehensive, automated solution that streamlines the returns process from start to finish. Provide customers with a return form that matches your shop’s branding, with options to set language, availability period, exclude certain products, and add FAQ links.

B2B Collaboration Without Chaos

Base Connect automates data exchange between your business and partners—shops, wholesalers, and warehouses. Orders, stock, and products are updated automatically, without emails, files, or errors. Easily integrate new partners and automate data exchange. You’ll handle more orders, cut costs, and increase your competitiveness.

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One Panel, Complete Control Over Communication

Responso is the command centre for your customer service. All messages from eBay, Amazon, your online shop, and social media come into one panel. Automated replies, Base.com integration, and AI support help your team communicate quickly and effectively. Manage returns, reviews, and tasks without chaos—all in one place.

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How Much Could You Gain? Find Out in 14 Seconds

Want to know how much you could gain with Base.com? Enter a few details into our calculator and in just 14 seconds you’ll get an estimated increase in sales and cost savings. No complex analyses—just concrete numbers to help you make informed business decisions.

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