Why do operational issues increase after ₹10Cr ARR?

Because order volume, SKU complexity, and cash cycles increase. Systems that worked earlier break under scale, leading to D2C ops mistakes that impact margin and customer experience.

What is the biggest scaling mistake D2C brands make post ₹10Cr?

Ignoring contribution margin after returns. Many brands track revenue but not net profitability, which creates serious scaling mistakes that D2C brands only notice when cash flow tightens.

How often should inventory forecasting be reviewed?

At least weekly, using rolling 30-day velocity. Forecasting based only on monthly revenue leads to D2C ops mistakes that cause stockouts and dead inventory.

Should founders still manage ops after ₹10Cr ARR?

No. Founders should oversee strategy. Operational ownership must shift to a dedicated head. Without this, scaling mistakes D2C brands make will continue to repeat.

How can brands reduce reverse logistics losses?

Reduce COD exposure, improve product descriptions, analyze RTO by pin code, and shorten refund TAT. Ignoring this leads to recurring D2C ops mistakes.

inventory management- Page 5 of 7

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