Operating an e-commerce brand in India is a high-stakes balancing act. On one hand, you have the massive potential of a digital-first population; on the other, you face the unique logistical hurdles of a market that still heavily relies on cash. If you are a founder or a manager at a D2C brand, you know the sinking feeling of seeing a high volume of orders only to realize half of them are either...
Base has long since grown beyond being just an order management tool. Our goal is to build a complete platform that supports every aspect of modern e-commerce. Today, we’re taking another major step in that direction with the launch of the Customer Module — a built-in, lightweight CRM available directly within Base. The module is designed exclusively for B2B relationships. It allows you to...
Walmart has become a critical channel for ecommerce brands looking to diversify revenue, reach new customers, and scale beyond traditional marketplaces. With its massive customer base, trusted brand, and expanding fulfillment capabilities, Walmart is increasingly part of long term marketplace strategies. But selling on Walmart successfully requires more than simply listing products. As brands...
Key Summary Amazon Multi-Channel Fulfilment (MCF) provides fast, reliable logistics using Amazon’s fulfilment network to ship orders from non-Amazon channels. Base.com connects all your sales channels, automates order routing, synchronises inventory in real time. Key difference: Amazon MCF handles the physical fulfilment. Base.com manages, automates, and optimises your entire multi-channel...
Key Summary Mirakl Connect allows sellers to expand across Mirakl-powered retailer marketplaces (B&Q, Decathlon, Debenhams, Macy’s). It provides catalogue mapping, order import/export APIs, status updates, and basic shipment workflows – but not full OMS or WMS capabilities. Base.com is a complete multi-channel operations platform (OMS + WMS + shipping + automation + repricing)...
The Direct-to-Consumer (D2C) model has fundamentally reshaped India’s retail landscape, transitioning from niche digital brands to a dominant force in the e-commerce sector. This transformative journey is driven by a unique confluence of demographic shifts, digital adoption, and technological innovation. The Indian D2C market, valued at approximately $42.59 billion in FY2024, is on an...
Key Summary Base Connect is a global B2B automation layer that links sellers, dropshippers, suppliers, wholesalers and fulfilment partners in real time — anywhere in the world. It synchronises products, stock, pricing, orders, returns and workflows across both sides of the supply chain. Fully integrated into Base OMS, WMS, PIM and Automation tools — no extra software needed. Designed for...
Every e-commerce business relies on one simple truth: you cannot sell what you do not have, and you cannot profit from what you cannot move. Inventory management, the discipline of ensuring the right product is available at the right time and in the right place is the core engine of your online store. Yet, this critical function is often plagued by mistakes that silently erode profit margins...
Every e-commerce seller in India knows the thrill of seeing a new order notification pop up. But that excitement can quickly turn into frustration when the same order bounces back as a return. Returns are no longer rare, they are part of the Indian buying culture, especially in fashion, electronics, and COD heavy segments. Yet, for sellers, every return triggers a ripple of hidden costs and...
Product Manager and Order Manager Automatic Actions Extended options for the “Postcode” conditionIn Automatic Actions, we’ve added the operators “Starts with” and “Ends with” to the Postcode condition. Base Connect Trade credit – recurring settlements We’ve added a feature for automatic generation of technical orders and collective invoices for Connect partners.This option reduces the need to...