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Hyperlocal Inventory Management: How to Stock for Instant Delivery

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hyperlocal inventory management illustration with warehouse shelves and instant delivery concept

Customer expectations around delivery speed have changed rapidly in India. A few years ago, same-day delivery felt fast. Today, customers in cities like Bengaluru, Mumbai, and Delhi expect groceries, snacks, and daily essentials in 10 to 20 minutes. Platforms such as Blinkit and Zepto now operate 400 to 800 dark stores across major metros, each serving customers within a 1.5 to 3 km radius. This...

Which Products Sell Best on Quick Commerce? Assortment Strategy for D2C

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quick commerce products illustration with assortment strategy and mobile shopping

Quick commerce has changed how people buy everyday products in India. Instead of planning weekly grocery trips, customers now open apps like Blinkit, Zepto, or Instamart and expect delivery in 10 to 20 minutes. This behavior shift is already visible in order patterns. Industry data shows that over 70% of quick commerce orders are top-up purchases, meaning customers buy only a few items they need...

What is the Dark Store Model in India and How Do They Power 10-Minute Delivery for D2C Brands?

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dark store model in india illustration with quick commerce delivery rider and instant delivery concept

Fast delivery has changed how people shop online. A customer opens Zepto, Blinkit, Swiggy Instamart, Flipkart Minutes, or Amazon Fresh, adds a few items, and the order arrives in about ten minutes. For a D2C brand, this speed directly affects product discovery and repeat purchases. But this speed is powered by a dense network of dark stores placed within 2–3 km of customers. Platforms like...

Do you actually need an Enterprise OMS in 2026?

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If you run an ecommerce business doing meaningful volume across multiple channels, someone has probably told you that you need an Order Management System. They are right. What they might not have told you is that the OMS you actually need looks very different from what enterprise retailers and legacy software vendors have been selling for the last two decades. The honest answer in 2026: most...

Base Changelog – April 2026

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Chengelog June 2025

Product Manager & Order Manager (OMS) Automatic Actions Product Automatic Actions: select multiple warehouses for stock-related actions You can now select multiple warehouses in Product Automatic Actions that reference stock levels. This makes it easier to build automation rules that span more than one warehouse at the same time. New field “Payer” in Automatic Action: Add to delivery A new...

How to Sell on Walmart Marketplace: Getting Started and Growing as a Seller

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Walmart Marketplace has crossed 200,000 active sellers and attracts over 500 million monthly visitors. For US ecommerce brands, it’s no longer a secondary channel worth considering. It’s one of the most significant growth opportunities available right now. The timing is particularly good. Walmart’s 2026 New-Seller Savings program offers up to $75,000 in total value for new...

What Is a Good E-Commerce Efficiency Score for Home & Garden Retailers?

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Home and garden e-commerce is one of the hardest categories to scale efficiently. A retailer selling phone cases, cosmetics, or books may deal with fairly standard picking, packing, and shipping processes. But home and garden businesses rarely have that luxury. One order might contain a small decorative vase. The next might be a garden furniture set, bags of soil, a fragile mirror, live plants...

Tackling TikTok Shop: Strategies for Viral Success with Unsociable

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TikTok is no longer just a Gen-Z dancing app; it has rapidly evolved into a serious commerce powerhouse. But as the worlds of social media and e-commerce collide, many brands struggle to find their footing and bridge the gap between content and commercial operations. To help our sellers navigate this new frontier, we recently hosted a BASE Spotlight Session with Ben Muir, CEO of Unsociable, one...

Why Base.com is the best InkFrog alternative for eBay sellers

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InkFrog users have just been given a deadline. The eBay listing and inventory management platform has confirmed it will shut down on 1 June 2026. Sellers can continue using InkFrog until that date, but listing data will only be available to export in CSV format until 31 May 2026. For eBay sellers who rely on InkFrog to manage listings, stock, templates and daily workflows, this is more than a...

Amazon Isn’t Enough Anymore. Here’s What to Do About It. [Podcast]

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Maciej Stanski and Scott Needham on the Smartest Amazon Seller Podcast discussing multichannel ecommerce operations

Our US CEO Maciej Stanski recently sat down with Scott Needham on the Smartest Amazon Seller podcast for a wide-ranging conversation about multichannel ecommerce operations, where ecommerce is heading, and what operators need to do about it. Watch the full conversation below, or read on for the key takeaways. Amazon is still king, but it’s getting harder to win on Amazon remains the anchor...

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