India’s ecommerce RTO rates average 20-30% for prepaid and 30-40% for COD orders in 2026, with significant variation by category, courier, and geography. Order accuracy benchmarks sit at 85-92% for brands without bin-level WMS, and above 98% for brands on automated fulfilment platforms. This report covers verified benchmarks across RTO, fulfilment SLA, and warehouse accuracy for Indian D2C...
Indian brands deliberately oversell inventory on Flipkart and Amazon simultaneously because order management software in India fails to synchronize inventory in real-time, creating a 15-30-minute lag window in which the same unit is sold twice. Without proper order management software in India, brands using manual processes or legacy systems cannot update stock levels across all channels within...
Titles, descriptions, translations and product images — four things that can easily eat up a week of work when you manage a large ecommerce catalogue. In Base’s Products module, AI works directly inside the product record. You can generate content for a single product or in bulk for entire product groups, in a style that matches your brand. Watch the video to see how it works in practice. This is...
Quick commerce is no longer just about delivering groceries fast. It has quietly become one of the most powerful growth engines for modern retail. Consumers today expect products to reach their doorstep in minutes, not days. That shift in expectation has completely changed what sells online. What started as a convenience play for urgent groceries has expanded into a wide range of products from...
Product Manager & Order Manager (OMS) API New methods for adding and retrieving locations New API methods have been added for adding locations and retrieving location data. Warehouse New advanced filters for warehouse documents New advanced filters are now available when filtering warehouse documents: Invoice number Receipt number Correction number Products (PIM) New bulk product operation:...
Retail in India has changed rapidly because customer behavior has changed first. Today, a shopper might see a product on Instagram, check stock on the brand’s website, visit a nearby store, and still expect delivery the same day. This is why brands can no longer operate stores, online channels, and delivery as separate systems. They must connect everything through a strong omnichannel fulfillment...
Quick commerce has rapidly shifted from a convenience experiment to a serious revenue channel for Indian brands. Platforms like Blinkit, Zepto, and Instamart already operate over 4,000 dark stores across major Indian cities, and the category is projected to cross $40–45 billion in GMV by 2030. What many Indian D2C sellers overlook is how different the buying behavior is on these platforms. The...
Quick commerce is no longer just a convenience play. For Indian consumer brands, it is quickly becoming a high-velocity distribution channel that can move products faster than most marketplaces. Platforms like Blinkit, Zepto, and Instamart together process over 2 to 3 million orders per day in India, and the category is projected to cross $9 to $10 billion in GMV by 2026. That scale means one...
Target Plus is not like other marketplaces. You cannot sign up and start selling. There is no self-serve integration or onboarding. Target hand-selects the brands it works with, and the product data requirements are stricter than anything you will encounter on Amazon or Walmart. That exclusivity is exactly what makes it valuable. For the right brand in the right category, Target Plus is...