Indian brands deliberately oversell inventory on Flipkart and Amazon simultaneously because order management software in India fails to synchronize inventory in real-time, creating a 15-30-minute lag window in which the same unit is sold twice. Without proper order management software in India, brands using manual processes or legacy systems cannot update stock levels across all channels within...
How to reduce RTO in ecommerce India without removing COD is the most important operational question facing Indian D2C brands right now. The answer is not to eliminate COD. COD drives 60-65% of ecommerce orders in India. Removing it kills conversion. The fix is building smarter, more structured operations around it, and that is exactly what this blog covers. Why Removing COD Is the Wrong Answer...
Titles, descriptions, translations and product images — four things that can easily eat up a week of work when you manage a large ecommerce catalogue. In Base’s Products module, AI works directly inside the product record. You can generate content for a single product or in bulk for entire product groups, in a style that matches your brand. Watch the video to see how it works in practice. This is...
Product Manager & Order Manager (OMS) API New methods for adding and retrieving locations New API methods have been added for adding locations and retrieving location data. Warehouse New advanced filters for warehouse documents New advanced filters are now available when filtering warehouse documents: Invoice number Receipt number Correction number Products (PIM) New bulk product operation:...
Retail in India has changed rapidly because customer behavior has changed first. Today, a shopper might see a product on Instagram, check stock on the brand’s website, visit a nearby store, and still expect delivery the same day. This is why brands can no longer operate stores, online channels, and delivery as separate systems. They must connect everything through a strong omnichannel fulfillment...
Quick commerce has rapidly shifted from a convenience experiment to a serious revenue channel for Indian brands. Platforms like Blinkit, Zepto, and Instamart already operate over 4,000 dark stores across major Indian cities, and the category is projected to cross $40–45 billion in GMV by 2030. What many Indian D2C sellers overlook is how different the buying behavior is on these platforms. The...
Target Plus is not like other marketplaces. You cannot sign up and start selling. There is no self-serve integration or onboarding. Target hand-selects the brands it works with, and the product data requirements are stricter than anything you will encounter on Amazon or Walmart. That exclusivity is exactly what makes it valuable. For the right brand in the right category, Target Plus is...
Quick commerce works on speed, but the real engine behind it is location data. Most platforms promise delivery in 10 to 20 minutes, which means products must already sit inside dark stores within a 2 to 3-kilometer radius of customers. Because of this, city-level demand signals are almost useless. What matters is demand at the neighborhood level. A chocolate brand might sell 400 units a week in...
The way people shop in India has changed dramatically over the past few years, especially in urban markets where speed and convenience now drive purchasing decisions. Customers who once waited two to three days for deliveries now expect groceries, snacks, and daily essentials within minutes. This behavioral shift has created massive opportunities for D2C Brands Leveraging Quick-Commerce in India...