At the beginning, discounts feel like magic. Sales jump, traffic increases, and cash starts flowing. But for Indian D2C sellers, the math changes fast once you scale. That is exactly why discounts stop working after scale in D2C brands. In India, return rates typically range between 15 to 25 percent, and in fashion, they can cross 30 percent. If you are offering 25 percent off plus free shipping...
Product Manager & Order Manager (OMS) Automatic Actions Product Automatic Actions: select multiple warehouses for stock-related actions You can now select multiple warehouses in Product Automatic Actions that reference stock levels. This makes it easier to build automation rules that span more than one warehouse at the same time. New field “Payer” in Automatic Action: Add to delivery A new...
Scaling a D2C brand looks exciting from the outside, but in India, the stress starts showing fast once you move from 1 crore to 10 crore in annual revenue and your daily orders jump past 1,000. The reason is not marketing alone. It is the gap between D2C founder challenges and ops leadership D2C. Founders push growth, but operators protect margins, cash, and delivery promises. For Indian sellers...
Walmart Marketplace has crossed 200,000 active sellers and attracts over 500 million monthly visitors. For US ecommerce brands, it’s no longer a secondary channel worth considering. It’s one of the most significant growth opportunities available right now. The timing is particularly good. Walmart’s 2026 New-Seller Savings program offers up to $75,000 in total value for new...
Home and garden e-commerce is one of the hardest categories to scale efficiently. A retailer selling phone cases, cosmetics, or books may deal with fairly standard picking, packing, and shipping processes. But home and garden businesses rarely have that luxury. One order might contain a small decorative vase. The next might be a garden furniture set, bags of soil, a fragile mirror, live plants...
Key Summary Base.com helps Home & Garden retailers centralise inventory, fulfilment, customer communication, and marketplace operations, making it easier to scale seasonal demand without operational complexity. Growing marketplaces like B&Q Marketplace, Wowcher, and TikTok Shop are creating major opportunities for Home & Garden brands, with strong growth across outdoor, DIY, and...
TikTok is no longer just a Gen-Z dancing app; it has rapidly evolved into a serious commerce powerhouse. But as the worlds of social media and e-commerce collide, many brands struggle to find their footing and bridge the gap between content and commercial operations. To help our sellers navigate this new frontier, we recently hosted a BASE Spotlight Session with Ben Muir, CEO of Unsociable, one...
InkFrog users have just been given a deadline. The eBay listing and inventory management platform has confirmed it will shut down on 1 June 2026. Sellers can continue using InkFrog until that date, but listing data will only be available to export in CSV format until 31 May 2026. For eBay sellers who rely on InkFrog to manage listings, stock, templates and daily workflows, this is more than a...
Every online-first brand starts with a simple idea: sell directly, connect with customers, and grow fast. But once revenue crosses a certain level, cracks begin to show. Customer acquisition costs in India have increased by 25 to 40 percent in the last three years across Meta and Google ads. At the same time, return rates in categories like fashion and beauty range between 20 to 35 percent. This...
When a digital-first brand in India steps into physical stores, the first assumption is simple. Offline will reduce ad spends and increase scale. But the ground reality is very different. The unit economics of D2C offline retail expansion in India work on a completely different cost structure. Online CAC for many Indian beauty and food brands has increased by 70 to 120 percent in the last four...