Price automation (repricing) for e‑commerce
Losing orders because a seller on Amazon.in beats you to the price change every single time? Repricer watches the market round the clock and adjusts your prices the moment it moves, automatically and never below your margin.
This is what your day looks like without price automation
You're losing the price war one tab at a time
With Repricer, your listings always carry the price that wins the buy box, and 70% of shoppers in India decide on price first.
You're always a step behind the market
The system tracks every competitor and adjusts your prices to match your strategy, while you're still refreshing the page manually.
Every price change eats your day
No more copy-pasting new prices across SKUs at 11 pm before a sale goes live. Base runs quietly in the background so you can focus on growth.
You're cutting margins just to stay visible
Winning the buy box shouldn't mean selling at a loss. Repricer holds the line at your break-even point, every time.
Stay one step ahead of the competition by letting the price move on its own
Repricer reacts to the market the way your sharpest salesperson would. It drops your price when you need to win the sale. It raises it the moment a competitor runs out of stock or pulls their listing. Always within the margin you set, always without you lifting a finger, every hour of every day, including 2 am on sale night.
Every competitor's price in one screen
One dashboard to track the market and your own listings side by side. See every price move as it happens, compare it against yours, and know exactly which SKUs need attention today, with no more jumping between marketplace seller panels.
Squeeze more out of every listing
A delayed price update is a lost sale. Repricer automatically aligns your offers with market conditions, helping you spot high-potential products and act before the opportunity passes.
Amazon.in listings, all in one dashboard
Connect your Amazon.in and other marketplace accounts. Your pricing stays consistent and competitive across every channel – without the risk of errors that comes with managing them one by one.
Rules built your way
Fine-tune pricing by product, category, country or competitor. Set floor prices, define margin thresholds, decide who to track and who to ignore. The system follows your lead.
Repricing that guards your margin, 24/7, festive sales included
The moment a competitor changes price, Base adjusts yours, on your terms. Never below the floor you set, never at the cost of your profit, even when the whole market is slashing prices during Big Billion Days or a flash sale.
See what price automation actually does for your business
Every hour without automation is an hour a sharper competitor uses to win the buy box. Here's what changes the day the system starts working for you instead of the other way around.
Pick what sounds most like you
Benefits for a growing seller
Functions
Benefits for a cross-border seller
Functions
Benefits for a manufacturer
Functions
Base.com is already changing how businesses like yours run
See how India's sharpest sellers took back control of their margins and stopped losing the price war. Our case studies are a ready-made blueprint for your business.
Here's what businesses gain once they stop pricing by hand
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FAQ
Repricing, or price automation, is the process of adjusting your product prices automatically based on your competitors and the rules you define. The system tracks competitor pricing and updates your prices to maximise both profit and competitiveness, with no manual editing required.
It saves you time, grows profit through smarter price optimisation, improves your visibility in marketplace search rankings, and keeps you competitive against sellers who are watching the market just as closely. The system monitors prices continuously and reacts in real time.
No, setup is quick and intuitive. You get a clean interface and clear documentation, so you can go live in minutes, not weeks.
Yes. Base.com's pricing automation is fully configurable; set your own rules, price limits, margins, and other parameters to match your business and your pricing strategy exactly.
Manual pricing is slow and hard to sustain, especially in a crowded marketplace. Automation is the right call when you want to react to the market in real time, save hours every day, and stay ahead, especially once you're managing more than a handful of SKUs.