Fulfilled by Amazon means Amazon stores, picks, packs, and ships your orders, but the moment you sell on more than just Amazon, FBA stops being a self-contained system and becomes one more inventory pool you have to keep in sync with everything else. Base turns Amazon FBA from a separate operational silo into part of your day-to-day multichannel workflow: orders, stock visibility, inbound shipments, listing management, repricing, returns, and invoicing in one panel.
That gap between “what Amazon shows” and “what your other channels think you have” is where most of the pain lives. A sale on Amazon that doesn't reflect fast enough on your webstore, or FBA stock nobody's tracking outside Seller Central, is exactly what causes oversells and cancelled orders elsewhere. Base doesn't replace Amazon as the source of truth for FBA stock, Amazon still owns that, but it pulls FBA data into the same view as your other sales and stock processes, so it stops being a blind spot.
Base imports Amazon orders and automatically distinguishes FBA from merchant-fulfilled orders, so you can run different processing and automation flows for each. Dedicated Amazon conditions, including FBA and Prime, make that separation native rather than something someone sorts manually.
FBA stock data can be imported into Base and viewed together with your other sales channels and warehouses. Base closes the gap where FBA stock sits invisible to the rest of your operation while everything else runs through Base.
Base includes a full workflow for sending stock to Amazon Fulfillment Centers: create inbound shipments, assign products to cartons, complete packing and transport details, and track shipment progress, without moving the work back to Seller Central.
Amazon offers, including FBA offers, can be imported into Base and filtered by fulfillment model. Fulfillment type can be switched between merchant-fulfilled and FBA in bulk, so changing logistics strategy doesn't mean editing listings one by one.
Repricing tools support comparison against FBA offers only, merchant-fulfilled (FBM) offers only, or both, so pricing strategy can actually account for which fulfillment model you're competing against, not just the lowest price on the listing.
FBA return information imports into Base, keeping order history in one place instead of split between Amazon and wherever else you track returns. Where supported, invoices can be forwarded or uploaded to Amazon according to your configuration.
If you sell on multiple Amazon marketplaces, they're managed from the same Base account instead of one login per region. If your FBA stock sold on Amazon accounts is shared across multiple countries in the same region, you can stop or start sync for a specific marketplace with just a few clicks.
The Amazon FBA integration also supports selected regional programs and invoicing scenarios, including OnSite in Brazil, VCS in Europe, and SEFAZ-related flows for Brazil. These are not separate integrations. They are regional scenarios supported within the same Amazon FBA integration.
Amazon Multi-Channel Fulfillment is a separate Amazon service: it lets you use your existing FBA inventory to fulfill orders placed on channels other than Amazon, your own store, other marketplaces, wherever you sell. It's a natural pairing with this integration, since you're already managing FBA and your other channels in the same place. Base has a dedicated MCF integration for that side of things.
See the Amazon MCF integrationConnect your Amazon account to Base.
Import orders and start distinguishing FBA from merchant-fulfilled automatically.
Bring in your FBA offers and link them to your catalog.
Set up automation rules for Prime and FBA order types.
Prepare inbound shipments to Amazon fulfillment centers as needed.
Configure repricing and returns/invoicing workflows.
No. Amazon still owns FBA stock data. Base imports it for visibility alongside your other channels, it doesn't override or take over that role.
Yes, in bulk, which is useful when you're adjusting logistics strategy across a large catalog instead of listing by listing.
That's Amazon MCF, a separate integration built specifically for that.
Yes. Base supports a range of Amazon programs and regional invoicing scenarios alongside the main FBA integration, so you're not choosing between them.
No, connecting the account and configuring automations, offers, and shipments is done from the Base panel.
Amazon FBA Fulfillment + Marketplace
Amazon FBA Fulfillment + Shops
Amazon FBA Fulfillment + Accounting systems
Amazon FBA Fulfillment + SMS applications
Amazon FBA Fulfillment + Other