For ecommerce brands, growth has shifted. It’s no longer about choosing the right channel. It’s about managing all of them. Marketplaces like SHEIN are opening up massive new demand. Fulfillment solutions like Amazon Multi Channel Fulfillment (MCF) are making delivery faster and more scalable than ever. So why do so many brands still struggle to expand? Because adding channels often adds...
India’s D2C e-commerce market was valued at $87.5 billion in 2025 and is projected to hit $108.76 billion in 2026, growing at a 24.3% CAGR toward $322 billion by 2031. Smartphone penetration is closing in on a billion users, quick commerce is expanding at a 70-80% CAGR, and a February 2026 McKinsey report confirms D2C is growing nearly three times faster than traditional online marketplaces...
Selling online often starts with excitement. You list your products, orders start coming in, and the dashboard shows healthy revenue numbers. Everything looks fine at first glance. But after a few weeks or months, a strange feeling sets in. The bank balance does not match the effort. Cash feels tight even though sales are growing. This is the point where many Indian sellers pause and start asking...
Product Manager & Order Manager (OMS) Automatic Actions New condition: Return form (Orders) A new condition for Orders lets you check which return form a return was created from. You can then trigger different actions based on the form — especially useful for merchants running multiple brands or sales entities who need to separate return workflows. Additional Fields (list-type): multi-select...
Reaching ₹10Cr ARR feels like validation. It tells you the product works, customers are buying, and demand exists. But this is also the stage where many Indian D2C brands unknowingly enter risky territory. The numbers look good on the surface, yet cash pressure slowly starts building in the background. Till this point, growth hides inefficiencies. Discounts feel manageable, ad spends feel...
Key Summary Base.com acts as the operational hub, centralising product data, listings, pricing, and inventory so brands can manage and scale multiple sales channels from one system. Temu provides access to rapid marketplace growth and new customers, helping brands expand reach without significantly cannibalising existing sales channels. Orange Connex handles fulfilment and logistics, integrating...
The Operations Playbook for Growing Walmart Marketplace Brands Walmart Marketplace is quickly becoming one of the most competitive and profitable channels for eCommerce brands. To succeed, sellers need strong operational fundamentals, not just great products. We partnered with SellCord to break down the key strategies every Walmart seller should implement to scale efficiently. 1. Optimize Product...
In 2026, the Indian e-commerce market is moving faster than ever. Almost 100% of India’s pin codes are now ordered online. But here is a shocking fact: nearly 60% of high-growth brands in India get stuck when they try to cross the ₹10 crore revenue mark. They have great products and happy customers, but their backend is a mess. The reason? They are struggling with operational data issues. As a...
How to Spot Bottlenecks Before They Slow Your Growth Growing an e-commerce business should create momentum. But for many brands, growth creates something else entirely: more complexity, more manual work, and more operational friction. Orders increase. Channels multiply. Inventory gets harder to manage. Teams spend more time fixing issues than improving performance. And that raises an important...
Did you know that the average Indian e-commerce brand loses nearly 25% of its potential annual revenue not to competition or marketing inefficiency, but to internal friction? While most sellers obsess over customer acquisition costs and ROAS, the real profit killers are often hidden much closer to home, inside the invisible walls separating their own teams. In a market as fast-moving as India’s...