Hitting ₹10Cr ARR can feel like stability, but in India, it often hides structural cracks that show up only when volume rises. Many brands move from a single warehouse to multi-city shipping and suddenly see delivery performance swing because zone-based courier allocation changes. On marketplaces like Amazon and Flipkart, even a small spike in late dispatch or cancellations can pull down account...
Indian sellers often calculate margins like a manufacturer, but selling online demands sharper tracking. If you do not know your real contribution margin D2C, scaling ads will only scale losses. India’s e-commerce market crossed INR 4,000 billion in 2024, which means higher competition, rising ad costs, and thinner margins for brands that do not track contribution properly. Here is what many...
Consumer behavior in India has shifted sharply toward immediacy. In metro cities, 10 to 20-minute delivery is no longer a novelty; it is an expectation. Quick commerce platforms such as Blinkit, Zepto, Swiggy Instamart, and BigBasket BB Now have expanded dark store networks aggressively across Tier 1 and Tier 2 cities. Industry estimates suggest that India’s quick commerce market is already worth...
Product Manager & Order Manager (OMS) Automatic Actions Product Automatic Actions: select multiple warehouses for stock-related actions You can now select multiple warehouses in Product Automatic Actions that reference stock levels. This makes it easier to build automation rules that span more than one warehouse at the same time. New field “Payer” in Automatic Action: Add to delivery A new...
Scaling a D2C brand looks exciting from the outside, but in India, the stress starts showing fast once you move from 1 crore to 10 crore in annual revenue and your daily orders jump past 1,000. The reason is not marketing alone. It is the gap between D2C founder challenges and ops leadership D2C. Founders push growth, but operators protect margins, cash, and delivery promises. For Indian sellers...
Walmart Marketplace has crossed 200,000 active sellers and attracts over 500 million monthly visitors. For US ecommerce brands, it’s no longer a secondary channel worth considering. It’s one of the most significant growth opportunities available right now. The timing is particularly good. Walmart’s 2026 New-Seller Savings program offers up to $75,000 in total value for new...
Home and garden e-commerce is one of the hardest categories to scale efficiently. A retailer selling phone cases, cosmetics, or books may deal with fairly standard picking, packing, and shipping processes. But home and garden businesses rarely have that luxury. One order might contain a small decorative vase. The next might be a garden furniture set, bags of soil, a fragile mirror, live plants...
TikTok is no longer just a Gen-Z dancing app; it has rapidly evolved into a serious commerce powerhouse. But as the worlds of social media and e-commerce collide, many brands struggle to find their footing and bridge the gap between content and commercial operations. To help our sellers navigate this new frontier, we recently hosted a BASE Spotlight Session with Ben Muir, CEO of Unsociable, one...
InkFrog users have just been given a deadline. The eBay listing and inventory management platform has confirmed it will shut down on 1 June 2026. Sellers can continue using InkFrog until that date, but listing data will only be available to export in CSV format until 31 May 2026. For eBay sellers who rely on InkFrog to manage listings, stock, templates and daily workflows, this is more than a...
Every online-first brand starts with a simple idea: sell directly, connect with customers, and grow fast. But once revenue crosses a certain level, cracks begin to show. Customer acquisition costs in India have increased by 25 to 40 percent in the last three years across Meta and Google ads. At the same time, return rates in categories like fashion and beauty range between 20 to 35 percent. This...