About Manav Tyagi
Manav leads marketing for Base.com India, helping D2C brands and marketplace sellers find a better way to run their orders, inventory and warehouses. His title says marketing, but most days it's a mix of writing, building, testing and talking to sellers about what actually keeps them up at night.
He works across B2B content, brand building, partnerships, events and campaigns, and he leans on AI and automation to get more done with a small team. If a task shows up twice, he's probably already trying to automate it.
His one rule for marketing is that if a seller can't get it in one read, it isn't ready yet. That idea shapes everything he publishes here, from pieces on RTO and quick commerce to practical guides for festive sales.
When he's not writing, you'll find him exploring the world, travelling, and finding stories in books, cinema and art.