Author

Vikashini

LinkedIn 90 articles by this author

What are you looking for today?

Weight-Wise Packing and Shipping Charge Management for Bulky SKUs: The Margin Recovery Playbook

Your shipping cost is not decided by the courier. It is decided at the packing…
V Vikashini
11 min · 22/09

Average RTO Rate in India by Category: What D2C Brands Are Actually Seeing in 2026

Most discussions of RTO in Indian D2C treat it as a single national number. The…
V Vikashini
25 min · 21/09

What Is Supply Chain Management? A Beginner's Guide for D2C Founders

Supply chain management is the coordination of every step between raw material and a customer's…
V Vikashini
14 min · 21/09

3PL Warehouse vs. In-House Fulfillment in India: How to Decide When You're at 500+ Orders/Day

3PL vs in-house fulfillment in India is the operational decision that most Indian D2C founders…
V Vikashini
17 min · 18/09

What Is Order Management? Meaning, Process & Why It Matters for Every Seller

Order management is the process of capturing, tracking, and fulfilling every customer order from the…
V Vikashini
14 min · 18/09

Shiprocket vs Dedicated OMS: Why Scaling D2C Brands in India Need More Than Just Shipping Software

Shiprocket vs OMS in India, like Base.com, is a comparison that every founder running a…
V Vikashini
15 min · 17/09

What Is a Warehouse Management System (WMS)?

A Warehouse Management System (WMS) is software that controls and tracks every physical movement of…
V Vikashini
14 min · 16/09

How Mamaearth, boAt & mCaffeine Are Managing Lakhs of Orders Directly: No Marketplace Dependency

Every Indian D2C founder knows the marketplace trap. You launch on Amazon and Flipkart. Orders…
V Vikashini
20 min · 16/09

Top 20 Order Management Challenges Ecommerce Businesses Face and How to Solve Them

Order management challenges in ecommerce cost more than most sellers realize until they measure it…
V Vikashini
12 min · 15/09

Test all system integrations and functions free of charge for 30 days

Try it for free