Amazon Ads Integration: Manage Sponsored Products Campaigns From Base
Manage your Amazon Sponsored Products campaigns from your Base dashboard instead of switching between tools. Connect your Amazon Advertising account once and keep your catalog, orders, and ad campaigns in one workspace.
Try it for free
What you can do with the Amazon Ads integration
Connect your Amazon Advertising account to Base
Connect your Amazon Ads account and view and manage your Sponsored Products campaigns without leaving the Base panel. The integration works across Amazon regions - North America, Europe, and Far East - so you can oversee multiple marketplaces from one place.
Create and import campaigns
Create new Sponsored Products campaigns directly in Base, or import the ones you already run on Amazon. Set daily budgets, review them at a glance, and activate or pause campaigns with one click.
Advertise the products you already manage
Pick the products you want to promote from your Base product list. Ads use your existing Amazon offers (ASINs), so no separate product setup is needed. Add or remove advertised products from a campaign as your range changes.
Flexible targeting options
Choose from three targeting approaches:
- Keyword targeting - target by keyword with broad, phrase, or exact matching. Set your own bids and get Amazon's keyword suggestions with recommended bids, including negative keyword exclusions.
- Automatic targeting - let Amazon decide with close match, loose match, substitutes, and complements.
- Product targeting - choose specific products or entire product categories to place your ads next to.
Track ad performance in Base
Monitor impressions, clicks, total spend, orders, units sold, and advertising sales - with attribution windows of 1, 7, 14, and 30 days. Use per-campaign and per-product metrics to see which ads bring returns and where to focus.
Why manage Amazon PPC from Base?
Fewer logins, less admin, and clearer control. Your catalog, orders, inventory, and Amazon Advertising data sit in one platform instead of spread across Seller Central, Advertising Console, and separate reporting tools. Whether you run a single marketplace or multiple Amazon regions, the amazon ads integration keeps your campaign management in the same workflow as the rest of your Amazon operations.
Try it for freePart of your broader Amazon setup in Base
Amazon Ads runs alongside every other Seller Amazon program you manage in Base. Your campaigns, orders, inventory, and fulfillment all sit in the same panel:
| Program | Description |
|---|---|
| Amazon Marketplace | Your 3P Seller Hub in Base |
| Amazon FBA | Manage FBA inbound and stock |
| Amazon MCF | Amazon Multichannel Fulfillment - fulfill other marketplaces from FBA stock |
| Amazon Buy Shipping | Buy carrier labels through Amazon inside Base |
| Amazon Easy Ship | Amazon's carrier picks up from your location. Available on selected countries. |
| Amazon Seller Flex | Streamline Flex order dispatch |
| Amazon Shipping | Bulk labels, automatic tracking through Amazon carrier |
| Amazon Self Ship | Manage MFN, send your own tracking |
| Amazon Self Delivery | Dispatch with your own fleet |
FAQ
Sponsored Products campaigns. Sponsored Brands and Sponsored Display are not currently supported within the integration.
Yes. Existing Sponsored Products campaigns can be synced into Base and managed from there.
Yes. The integration works across Amazon regions, so you can manage campaigns for multiple marketplaces from one Base account.
Impressions, clicks, total spend, orders, units sold, and advertising sales, with attribution over 1, 7, 14, and 30-day windows.
Yes. Campaigns can be activated or paused directly from the Base panel with one click.
No. Ads use your existing Amazon offers and ASINs from your Base product list. No separate ad-specific product setup needed.
